Keys to Influencer Marketing, Alternative Text Options and The Future Of Facebook Watch

Hey Jumpwire Community! 👋

It’s time for your annual 'Social Media Audit' Link

PODCAST: This week on the podcast, the Jumpwire team discusses:

  • What makes or breaks an effective influencer marketing campaign

  • Newest Instagram offerings: alternative text options for users with disabilities

  • The future of Facebook Watch

  • Business Best Practice: using Facebook/Instagram Stories

Listen on: Spotify, Soundcloud, and iTunes. 

Now for your weekly social news round-up:

INSTAGRAM: Instagram adds a new option to share stories with chosen friends only. Want to know how? Link

  • Click the 3 lines at the top right of your profile

  • Click 'Close Friends'

  • Add friends to 'Close Friends' group and select next time you post a story

FACEBOOK WATCH: Facebook adds free TV shows “Buffy”, “Angel”, and “Firefly” to redefine Watch. Have they missed the mark in reaching younger audiences? Link

INFLUENCER MARKETING: A recent study shows 93% of influencer campaigns use Instagram. Are you taking advantage? Link

FACEBOOK STORIES: Why Facebook is shifting to Stories and your business should too. Link

Some best practices:

  • Take your audience behind the scenes

  • Cross-post between Instagram and Facebook

  • Share user-generated content to Stories

TIKTOK: TikTok, a Chinese video app, aims to put the fun back into social media. No advertisements, no news feed, just the good stuff. Link

SOCIAL MEDIA SITTER: A Hotel chain in Switzerland offers an Instagram ‘sitter’ who will post photos for you. Watch their promotional video and wait until the end (trust us). Link

2019 PREDICTIONS: Check out this infographic of the 12 expert social media predictions for 2019. Link

VIDEO OF THE WEEK: Knowing your numbers is crucial for the success of your business—learn how to use Google Analytics while setting goals to drive revenue. Link

*STAFF PICK: Here are the biggest social media fails of 2018. Enjoy! Link

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ICYMI: Check out some of our past Social Media Briefings.

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Gavin McGarry