Client: Genesis Accounting
Industry: Chartered Accounting for Local Government
Services: Webinar Series Design, Host Training, Technical Setup, Engagement Strategies
Timeline: 2022–2025
Overview
Since 2022, Jumpwire Media has partnered with Genesis Accounting, a boutique firm serving over 400 Australian councils, to design and deliver a dynamic webinar series. Starting with over 25 three-hour sessions, our work enhanced engagement with council staff and elevated CEO Pat McCarthy’s profile in the accounting industry, maintaining a strong client relationship into 2025.
Challenges
Create an engaging webinar series for finance and non-finance council staff.Train hosts new to virtual delivery for polished presentations.Set up reliable technical infrastructure for 25+ three-hour sessions.Increase council participation and build Genesis’ brand visibility.
Solutions
Series Design:
- Crafted 25+ webinars with interactive formats, covering GST, FBT, and payroll tax.
- Tailored content for diverse council audiences, including comprehensive materials.
Host Training:
- Coached Pat McCarthy and team on virtual presentation skills, boosting confidence.
- Ran rehearsals to ensure smooth delivery and audience connection.
Technical Setup:
- Configured Zoom for seamless, high-quality broadcasts with minimal disruptions.
- Provided ongoing tech support and training for Genesis staff.
Engagement Boost:
- Added live Q&A, polls, and breakout rooms to drive participation.
- Promoted webinars to councils, enhancing attendance and interaction.
Results
High Engagement: Webinars drew hundreds of council staff annually, with 90% reporting improved tax knowledge.
Cost Efficiency: Unlimited attendee access and recordings saved councils thousands in training costs.
Brand Growth: Pat McCarthy became a recognized figure in Australian accounting, boosting Genesis’ reputation.
Long-Term Partnership: Genesis remains a valued client in 2025, with Jumpwire continuing to refine their series.
Testimonial
“Jumpwire turned our webinars into a must-attend for councils. Their training and tech support made us shine, and Pat’s now a known name in the industry. They’re still our go-to in 2025.” – Genesis Accounting Team
Why Jumpwire Media?
Broadcast-quality virtual events that captivate audiences.
Expert training for confident, professional hosts.
Reliable tech solutions for flawless delivery.
Ready to amplify your webinars? Contact us at [info@jumpwiremedia.com](mailto:info@jumpwiremedia.com) or visit [www.jumpwiremedia.com](http://www.jumpwiremedia.com).**
