Downloading content from the Internet is a mass-market reality. Torrent Tracker Reports reveals what content is most popular online; acting as a market signal for all types of media.
Powered by Jumpwire Media’s Deep Torrent Tracker software and vetted by a PhD led research team, Torrent Tracker Reports provides its television clients the opportunity to use this data to better understand their global audiences and monetize their content more effectively. Forward thinking and innovative, Torrent Tracker Reports has been accumulating television user trend data for every TV show in the world since June 2008.
April 13, 2010 Press Release at MIPTV
For immediate release
Jumpwire Media Launches Torrent Tracker Reports at MIPTV
Gavin McGarry unveils powerful global content tracking system for television content
NY/France: April 12, 2010: New York based cross media company Jumpwire Media announced the launch of their innovative content monitoring system called Torrent Tracker Reports. Downloading content from the Internet is a mass-market reality. Torrent Tracker Reports reveals what content is most popular online; acting as a market signal for all types of media.
Powered by Jumpwire Media’s Deep Torrent Tracker software and vetted by a PhD led research team, Torrent Tracker Reports provides its television clients the opportunity to use this data to better understand their global audiences and monetize their content more effectively. Forward thinking and innovative, Torrent Tracker Reports has been accumulating television user trend data for every TV show in the world since June 2008.
“Most television distribution companies see piracy as a loss instead of a gain, but we feel that piracy is a market signal that shows us where the demand is and where the opportunities are. There are more than 50 million users on BitTorrent each day and consumers are becoming their own programmers finding the content they want to watch, when they want to watch it. This trend is rapidly changing the TV environment and challenging how traditional broadcasters and advertisers go about capturing a greater market share,” says McGarry ex-Head of Cross Platform Business Development at Endemol and now President of Jumpwire Media.
He adds, “With Torrent Tracker Reports we are offering a way for traditional content providers to maximize more value for their content. By identifying key user trends including geographical locators we can signal potential new markets for programming and empower media and entertainment companies to meet the needs of their audiences.”
McGarry will be presenting a more detailed overview of the product at MIPTV’s ‘Dual Revenue Streams: The value of online content’ panel on Tuesday, April 13, 2010 from 11:00-12:30 PM in Esterel. The panel will also feature representatives from Hulu, Youtube, BSkyB, Ooyala and BBC Worldwide. He will also be presenting at the MIP Digital Wrap Up session entitled ‘Building Cross Media Strategies’ on Thursday, April 15, 2010 at 2:45 to 4:00 PM in Auditorium A.
About Jumpwire Media
Jumpwire Media is a cross media company that specializes in helping traditional media companies build strategies to profit from the emerging digital market place. Clients include; Naspers – South Africa, Discovery Channel – USA, Digital Access – Russia, and Astral – Canada. Jumpwire Media recently held the first Cross Media NYC event on March 10, 2010– a sold out gathering of leaders from key media industries to discuss, demonstrate and debate cross media integration and partnerships. Cross Media TO will be held in Toronto, Canada on July 21, 2010 and Cross Media UK will be held in November 2010 in London, England. For more information please visit www.jumpwiremedia.com or www.crossmedianyc.com.
For media inquiries please contact: Priya Rao at priya.rao@jumpwiremedia.com 416-809-5378 and for sales enquires please contact jennifer.harkness@jumpwiremedia.com or 917.209.9797.
