Tag Archives: webvideo

MIPCOM 2009 – Conference Wrap Up & Multi Platform Strategy Presentation

I was invited to speak at MIPCOM this year. MIPCOM is primarily a TV market and has over 11,000 buyers and sellers from all over the globe converging on Cannes, France for 5 days to make deals. My role was to moderate one session on gaming and television then do a 90 minute wrap up [...]

Innovative New Web Video Ad

Here is a link to a Honda advertisement on the Vimeo site executed in a way I have never seen before. It turned out to be a very effective web video advertising concept (I intended on embedding the video but it did not work unless viewed on the Vimeo site). When you play the video [...]

Mood Mapping

At the moment I am all about macro. I am really interested in huge data sets of information and crowd sourcing. I like the 30,000 foot view of what is happening in real time on the web whether it be text, image, or video. A few years ago I was working with a company in [...]

Madison Avenue Needs Kleenex

I have been taking meetings with colleagues in advertising and marketing here in New York. The meetings are not pretty. Everyone is frustrated and upset. I tell them there is hope but it doesn’t stop the crying. I’ve taken to carrying a pack of Kleenex around with me. Maybe Kleenex will want to sponsor something. [...]