See PowerPoint below from my session. Email me with questions. Follow me on Twitter – @gavinmcgarry. Description of the session: The rise of social media has left some people feeling overwhelmed. Help is at hand! Designed for novices and intermediate users, this session will help you take back control and manage your online brand. The [...]
I was invited to speak at MIPCOM this year. MIPCOM is primarily a TV market and has over 11,000 buyers and sellers from all over the globe converging on Cannes, France for 5 days to make deals. My role was to moderate one session on gaming and television then do a 90 minute wrap up [...]
Here is a link to a Honda advertisement on the Vimeo site executed in a way I have never seen before. It turned out to be a very effective web video advertising concept (I intended on embedding the video but it did not work unless viewed on the Vimeo site). When you play the video [...]
I have been taking meetings with colleagues in advertising and marketing here in New York. The meetings are not pretty. Everyone is frustrated and upset. I tell them there is hope but it doesn’t stop the crying. I’ve taken to carrying a pack of Kleenex around with me. Maybe Kleenex will want to sponsor something. [...]
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