For clients looking for how to create a competitive leading edge, we offer a consulting service that covers business plan development and brand strategy.  The first step, a situation analysis covering company and market dynamics, ensures the brand and communication strategies are in the line with the company goals and are reflective of market realities.  From there we develop a business plan with go-to-market strategies and then a brand strategy that articulates its reason for being and all stakeholders can easily rally around.  Finally, this dovetails into our Marketing service practice that develops the Crossmedia Marketing Ecosystem.