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Hey, it’s Gavin,
Time to get your intelligence on. This week I’m focusing on more in-depth articles about crowd dynamics and social media behavior that you may find useful for your business. Some really good pieces here that I hope you read but if you are as busy as I am then you may not and I’m okay with that. I TL;DRed a few for you.
HOW TRUMP USED FACEBOOK TO WIN:
Fantastic article. If you only read one this is it. TL;DR – Cambridge Analytica had used psychological data culled from Facebook, paired with vast amounts of consumer information purchased from data-mining companies, to develop algorithms that were supposedly able to identify the psychological makeup of every voter in the American electorate.
THE CROWD EFFECT:
Some good points here on how to understand and manage crowds. ‘Crowd behavior is more controlled and easily predictable when there are set procedures, established rules for people to follow.’
YOU HAVE A SOCIAL MEDIA BIAS TO FACTS:
‘Researchers believe that simply knowing that information is being consumed by others online dampens fact-checking behavior, even when there’s no direct contact between users.’ Article
EVEN TV IS TURNING TO COMMUNITY:
Turner Broadcasting CEO says “We’re in the Fan-Engagement Business”: Martin told investors “we need fans, not viewers.”
THE AGE OF INFLUENCERS:
The article says that “emerging creators,” not someone with five million followers, are more important than ever for brands. “All too often influencers are talked about in terms of their media footprint, not the impact they have.”
DUMB ROBOTS AND AI WILL SAVE US:
Mixing humans and machines to improve group decision-making could enable businesses—or bots—to manipulate people. YEEEES! Wait, um, still yeesss! Article
HOW TO CREATE THE PERFECT POST: With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. Article
THE WEB DELIVERS: Baby animal Tumblr site. Nuff said. Click here.
ICYMI: Make sure you are the smartest person in the next meeting by checking out some of our past Social Media Briefings.
Have a great week!
(Blog Image Source)
(Blog Image Source)