Jumpwire Social Media Briefing – March 29, 2017

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Hey, it’s Gavin. Last week the Jumpwire team was at a social media conference. At lunch there were tables to discuss each platform with other attendees. The Twitter table? It was empty. 🙁

Things we learned this week:

  • We will have a blog post for next week on all the things we learned at Social Media Marketing World in San Diego. The big takeaways for me were ‘chatbots will dominate social’ and ‘community’ is the future.
  • Snapchat custom geofilters need to be set up at least a week in advance. The filter could be rejected or the price for running the filter could increase substantially. Early bird gets the worm, people! Click here if you want to learn how to set up a Snapchat filter.


“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly. Really good info in this article. 26 Social Media Statistics to Back Up Your Strategy (Brenna)


Chat bots. Chat bots. Chat bots. Say it 5 times fast. Ga’head. Chatbots: The Future of Social Media CRM (Duncan)


Stop trying to decide which is your best selfie Mr & Mrs. Vain. Now put them all up in the same post. YAAAS! 6 Creative Ways to Use Instagram Multiple Photos and Videos (Yulia)


Get to know your data intimately. If you have been putting it off — do that no longer. How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy (Brenna)


A premium Twitter subscription? Umm, could this be the genius Twitter needs? Doubtful. After 11 years of free service, Twitter considers premium subscription: Why? (+video)

OWNING THE INTERNET THIS WEEK: The Jumpwire team was all dying when this happened. Aside from Cracker Barrel not responding yet, the worst part is Brad’s wife got fired on his birthday.  The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%  (Katie)

Do not click any of these links. I’m warning you. Just don’t. Facebook, Twitter, Pinterest, Linkedin, Instagram, and definitely don’t stalk us on Snapchat it’s just not nice.

Have a great week!  Weeeeeeeeeeeeeeeee…


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