Jumpwire Social Media Briefing – June 1st, 2017

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Hey, it’s Gavin,

HIGHLY RECOMMENDED READING:

Each year there is one report/presentation that provides me with much of the insights I need to make strategic decisions. It also makes me giddy with excitement about how tech is changing the world. Mary Meeker – Internet Trends Report

 

phone data

Below are key takeaways from the Recode article link above in case you don’t have time to read.

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year-over-year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
  • In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
  • Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman, and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing.
  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines.
  • In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon, and Facebook.
  • Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.

In other social news:

FACEBOOK: 

The social media giant is launching a feature this summer that will let you go live with another friend in a side-by-side conversation. 

FOOD FOR THOUGHT: 

“Cloud eggs, Unicorn Frappuccinos, and avocado toast all have one thing in common: social media made them a hit.

WHY WE POST SELFIES:

One study examined the relationship between self-worth and social media use, finding that people who base their self-worth on others’ opinions are more likely to post self-portraits. This article has good insights.

IT’S A SOCIAL MEDIA TRAP: 

Once a network reaches a critical mass, the user’s choice becomes less about whether one service is better than another, but about a much larger lifestyle choice.

2017 SOCIAL MEDIA IMAGES CHEAT SHEET: 

Make sure your pictures are perfect each and every time you share.

camera

THE WEB DELIVERS: I replaced my smartphone with a Nokia 3310, and I never want to go back.” I’m getting one. ASAP.

ICYMI: Make sure you are the smartest person in the next meeting by checking out some of our past Social Media Briefings.

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Have a great week!

(Blog Image Source)

(Blog Image Source)