Jumpwire Social Media Briefing – April 7, 2017

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Hey, it’s Gavin,

I’m was at MIPTV in Cannes this week and I was at Vidcon Europe in Amsterdam today to speak about hacking the Facebook algorithm. I travel and learn so you don’t have to. You go ahead with your perfectly nice life of no jet lag and excellent food. I’ll be fine.

SPECIAL REPORT: We took 5 people from the Jumpwire team to Social Media Marketing World in San Diego a couple of weeks ago.  Here is a blog post with some of the insights we took away. 

1. FACEBOOK HAS ANOTHER NEWSFEED AND NO ONE KNOWS WHY: 

Facebook is testing a secondary feed that could bring more space for advertisers and finally do away with the notion that the algorithm is creating echo chambers of content. Facebook’s mysterious rocket icon is surfacing recommended content for users via a ‘second news feed’ (Bryan)

2. FACEBOOK BLOG:

Facebook called me. They told me about this blog on how the newsfeed works. I am passing it on to you ’cause that is how I roll. Facebook News Feed FYI

3. YOUTH INSIGHTS FROM VIACOM:

Viacom did a presentation at MIPTV that was impressive. Lots of good data here. Viacom International Insights Blog

4. INSTAGRAM SHADOW BANNING:

This is a little unnerving and worrying. Instagram continues to be vague or downright dismissive about the issue. Worth the read. Photographers Claim Instagram is ‘Shadow Banning’ Their Accounts

5. CHATBOTS THE SERVICE VS THE SALE:

When making a chatbot, keep the service at the front of your mind, not the sale. Great article. Maroon 5 has a chat bot. Yes, that Maroon 5. (Brenna)

6. BRANDED CONTENT CHANGES AT FACEBOOK:

Facebook is making changes to help make a push to the adoption of branded content. Three big changes made to Branded Content on Facebook (Duncan)

7. CONTESTS FOR THE WIN:

We rarely do contests for our clients but we are considering doing more as they are a great reward for communities. Contests help supplement engagement especially if you are including ads on the contests. 4 Tips for Successful Social Media Contests (Yulia)

8. FACEBOOK GROUP BOTS??:

You create a group. A bot helps you with the conversation in the group. Yes, please!  Facebook prepares to launch group bots (Dion)

9. SELLING ON INSTAGRAM:

Here are some simple tips to help you sell on Instagram. 11 ways to sell on Instagram (Duffy)


OWNING THE INTERNET THIS WEEKSelena Gomez may be Instagram’s most-followed account, but Queen Bey charges $1 million for 1 post on Insta, Twitter, and FB.  One Social Media Post From Beyoncé Is Worth Over $1 Million (Tee)

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Have a great weekend!

 

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