Hey, it’s Gavin. Here is what is interesting to us in social media this week.
Things we learned this week:
- You can run two simultaneous live streams on a Facebook page via Facebook Live. More data to come.
- We are looking into using Instagram’s multiple image posts for the best practices.
- Instagram posts with 2 hashtags and a location tag receive the biggest engagement.
1. WHAT’S THE VALUE OF A LIKE:
I chopped down a tree and read this article from the Harvard Business Review in an actual magazine. I know, insane right? Some really interesting perspectives on social media ROI. Worth the read. Article
2. COMMUNITY MANAGEMENT:
This is what we do every day at Jumpwire, manage communities. Some great case studies here. How To Provide Witty And Effective Customer Support On Social Media (Katie)
3. PINTEREST MAKING MOVES:
A massive database coupled with an AI learning, Pinterest continues to make subtle smart moves. Pinterest’s Chrome extension now acts as your visual search engine for the web (Danielle)
4. ADS CREATED BY AI BOTS:
The future of advertising might be artificial intelligence. Coca-Cola chooses AI over brains to generate latest adverts
5. EMOJIS ENGAGEMENT:
Mobile app notifications with emojis have an 85% higher open rate compared to those sent without emojis. The Fantastically Easy Way Emojis Can Boost Push Notification Opens
6. FACEBOOK ALGORITHM:
Changes put user-generated content front & center in News Feed and brand-generated content on the back burner. What Marketers Should Know About Facebook User Engagement in 2017 Link to the study that the article is based on. (Brenna)
7. AMAZON THE SLEEPING GIANT:
Google might want to take note Amazon is moving in on their market. Amazon and Pinterest Threaten to Shake Up the Search Ad Market
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Have a great week!
(Blog Image Source)
(Blog Image Source)