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Hey, Jumpwire Community!
We are back! Hope you have all had a relaxing summer. Here is some weekend reading for you.
How many “unlikes” on your Facebook page are too many? We have done some research using a cross section from 10 of our clients each with different Facebook fan follower counts ranging from 40,000 fans to over 1 million.
We found that between January and August of this year our clients had, on average, a 3.85% unlike rate.
FACEBOOK: Facebook Flexes its Muscle with $1Billion Original Content Budget – No specifics about what type of content yet but this amount is the commitment for 2018. Wow.
NEW SOCIAL APP: The video chat app that should scare the hell out of Facebook and Snapchat – Over 20 million users, created by the Meerkat team, and 60% under 24.
NEW TV: Facebook introduces Watch, its redesigned tab for video programming – Over time, the company plans to stop funding original shows with up-front payments, instead earning money by taking 45 percent of the revenues generated by ads.
SNAPCHAT: How to use — and how to keep yourself hidden from — Snapchat’s new Maps feature – Pinch on your Snapchat screen reveals a map with the location of all your friends. Read this if you have kids that use Snapchat.
RESEARCH: Two-thirds of American adults get news from social media: survey – The research found that 55 percent of Americans adults over 50 were consuming news on social media sites, up from 45 percent in 2016.
PINTEREST: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website’s Traffic – 1) Create a profile that attracts the right people, 2) Implement Pinterest SEO, 3) Create boards that your target audience wants to follow.
Money for you! – This new site Air Help finds money for you from delayed flights for the past 5 years
JOIN: Jumpwire Academy and get all the insider info we give to our top clients like: Fandango, BBC, UNHCR, Coke, etc.
ICYMI: Check out some of our past blogs Social Media Briefings.
Have a great week!