July 14, 2016
COLUMBUS, Ohio – In a survey released Wednesday by social media agency Jumpwire, Ohio State athletics was rated No. 1 in a national ranking table measuring digital media success. The Buckeye athletics department, which recently turned in its best campaign in the annual Learfield Directors’ Cup standings, year-in and year-out, boasts the largest fan base on social media, topping more than 3.5 million followers on numerous platforms.
The Jumpwire survey, the first of its kind for collegiate social media, based its rankings on six key metrics on six major social media channels. Ohio State recorded a score of 97 out of a possible 100. North Carolina finished second with a 55/100, while Oregon and USC tied for third at 48/100 and Florida rounded out the Top 5 at 43/100.
“Ohio State has a significantly higher score than all of the schools in our social media index at 97,” Dion Caputi, Content Creator and Community Manager at Jumpwire, said on a podcast dedicated to the rankings. “North Carolina is second at 55. There is a massive gap. Ohio State is at a level of its own. And the reason why is they were a leader or near leader in all six of the metrics that we focused on. Because of that, they were very high on our ranking. No one comes near them right now.”
Main Ohio State Athletics Social Media Accounts:
*Social media accounts for individual Buckeye sports teams can be found on the drop-down menu at the top of any page on OhioStateBuckeyes.com.