Hey, it’s Gavin. We have had feedback from some of you that you want more learnings (not a word). Fine. Learnings you shall have.
Things we learned this week:
- If you want to see creative Snapchat content, Duncan from our team is doing that and you need to see it.
- If you have a verified Instagram you should be adding URLs to stories. Drives traffic.
- Jumpwire is moving to 2 step verification on Gmail and it’s easier than we thought.
1.PINTEREST: This is a fantastic report. Highly recommended read. Males are the fastest growing group on Pinterest, as almost 2/3 (64%) of active males have joined in the past year. 2016 Pinterest Media Consumption Study.
2.NIELSEN REPORT: (Note: you will have to give info to get this report) – Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. 2016 Nielsen Social Media Report
4.SNAPCHAT: Teens don’t want Ma and Pa on the same platform. 45 to 54 year-olds now make up 6.4% of users. This is how Facebook became old. Adored by Teens, Snapchat Is Getting Popular With Their Parents
5.FACEBOOK: Cash grab? 45% of the revenue from video ads is going to Facebook (it’s normally 30% hmmm). Why Facebook is overhauling video again (Dion)
6.VALUE of a LIKE: It turns out Facebook weighs reactions — love, haha, wow, sad and angry — over “likes” in determining the type of content to surface in your News Feed. You might want to rethink what you’re ‘liking’ on Facebook now
The Funny: RISK LIFE FOR LIKE: 6 Instagram users who have risked their lives for likes (Katee)
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Have a great week!