Jumpwire Social Media Briefing – January 20, 2017

Hey, it’s Gavin and I spent last weekend with some of my team in Memphis presenting social media strategy at a St. Jude Children’s Research Hospital conference. An incredible hospital. I did not see Elvis. Although there was…no, I did not see Elvis.

Observations for 2017: Many businesses are neglecting Pinterest and it needs to be a priority in 2017. 79% of adults online in America use Facebook, 32% Instagram, 31% Pinterest, 29% Linkedin, and 24% on Twitter (Pew Research Center – Social Update 2016).

Here’s what we are excited about in social media this week.

  1. YOUTUBE: YouTube’s Super Chat feature Lets Fans (and Trolls) Pay to Pin Comments to Live streams
  2. INSTAGRAM: Bringing Business Insights and Ads to Stories
  3. FACEBOOK: Facebook No Longer Clearly Labels Edited Posts
  4. BEHAVIOR: Being Left Out of Online Group Chats Hurts as Much as Physical Exclusion
  5. PINTEREST: 5 Reasons Why Pinterest is a Must For Bloggers
  6. TWITTER: Hashtags to Cash: Twitter Buzz Can Boost Box Office, Study Finds (Exclusive)
  7. SNAPCHAT: Sony Chief Leaving to Focus on Snapchat
  8. VINE: Vine Goes to Rest With Some Heartfelt Goodbyes From Some of its Biggest Stars

Required Reading
A really good article about how young people are using words to create a whole other language on the internet –  Code-switching and linguistic acrobatics on the internet  (Brenna)

Jumpwire Podcast:  Duncan and I review the new Snapchat Spectacles, check out the podcast on SoundCloud, iTunes, or wherever you download podcasts.  We also put up a blog with more information about the new tech from Snap Inc.

A big Jumpwire LAX welcome to our newest Content Creator, Bryan Grace, who will be working in our Santa Monica office.

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Have a great week!


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