Marketing

We take inspiration from nature’s ecosystem. We build media environments where all elements – from traditional media, to digital media, to offline word of mouth – interact and influence each other.  And then we apply our proprietary techniques to ensure that each element reinforces the actions of the others.

We call this a Crossmedia Marketing Ecosystem.

The ecosystem creates and promotes a nonintrusive, more permissible form of marketing – authentic conversations.   It’s “selling” without “being sold to”.  It’s fan to fan, not brand to fan.

Case Study: Restrepo

Objectives:

• Bring the Afghanistan war conversation to the main stream audience.
• Sell more tickets to the film.
• Keep film in theaters until the end of 2010.

What we did:

Created innovative, low cost, high traffic, non-flash activity hub that used social media, web videos, and discussion to drive audience traffic around the ecosystem.

Results:

• Remained in theaters more than 6 months after release.
  (3 months was the expected life.)
• Grossing $1.4M after starting in just two theaters.
  (anticipated revenue $750,000.)
• Expanded to 52 theaters eight weeks later.
• Compared to the movie “The Dry Land”, which had national stars, a similar topic, favorable reviews, 5 opening theaters, and a total gross of $11,777.
• Increased Facebook fan page from less than 10k to 30k.
• Twitter followings tripled.
• Nominated for an ACADEMY AWARD®.