Expertise

Marketing

Building and seeding Crossmedia Marketing Ecosystems

We build media environments where all elements – from traditional media, to digital media, to offline word of mouth – interact and influence each other. Then we ensure that each element reinforces the actions of the others. We call this a Crossmedia Marketing Ecosystem. The ecosystem creates and promotes a nonintrusive, more permissible form of marketing – authentic conversations. It’s “selling” without “being sold to”. It’s fan to fan, not brand to fan.

Metrics

Tracking content via P2P networks

Torrent Tracker Reports reveals what content is most popular online; acting as a market signal for all types of media. Powered by Jumpwire Media’s Deep Torrent Tracker software and vetted by a PhD led research team, Torrent Tracker Reports enables clients to better understand their global audiences and monetize content more effectively. Recently Fast Company listed Jumpwire Media as one of “The 10 most innovative companies in media”, partly due to the outcome of these reports.

Consulting

Business and brand development

For clients looking to create a competitive edge, we offer a consulting service that covers business plan development and brand strategy for the emerging media marketplace. Few companies in the world have the experience and specialized knowledge we do in crossmedia marketing, webvideo, and publishing. Our process is broken down into 3 simple steps:

• Step 1 – is to create a situation analysis covering your company and market dynamics. This ensures your brand and communication strategies are in line with the company goals and are reflective of market realities.
• Step 2 – develop a business plan with an effective market strategy coupled with a solid brand strategy.
• Step 3 – dovetails the research from steps 1 and 2 into our marketing service practice that implements Crossmedia Marketing Ecosystems.

Conferences

Engaging in media and content discussions

Jumpwire Media produces crossmedia events every year in New York and Toronto. These events helps us stay at the forefront of the rapidly changing media industry. The goal of each event is to melt the media silos by helping media industry professionals network between the sectors to find new business opportunities. Each event is both a networking opportunity and a platform for industry leaders to share their expertise.