Jumpwire Media :: Cross Platform Media Strategy :: Online + Mobile + Broadcast + Games » mobile http://jumpwiremedia.com Wed, 28 Apr 2010 19:34:15 +0000 en hourly 1 http://wordpress.org/?v=abc NYWIFT Mobile Panel – Nov 19th NYC http://jumpwiremedia.com/2009/11/nywift-mobile-panel-nov-19th-nyc/ http://jumpwiremedia.com/2009/11/nywift-mobile-panel-nov-19th-nyc/#comments Mon, 23 Nov 2009 23:29:02 +0000 Gavin http://jumpwiremedia.com/?p=721 I was invited to moderate the NYWIFT panel on Digi Dynamics: Moving into Mobile Content last week. It was really well programmed by NYWIFT with a strong set of panelists. I learned a lot.

Key learnings:
1) MTV is looking for any kind of Latino content as it is doing very well for them on mobile. Latino’s over index according to Verizon for video content on mobile.
2) The top shows online for various networks are NOT the same shows that do well on mobile.
3) There is a huge “pass back” culture (Mom’s giving there phones to their kids to keep them amused) and this may be why kids shows and cartoons are some of the top performers on mobile.

Below is a short slide show of mobile statistics that I presented before we started the panel.

NYWIFT Mobile Session Nov 19, 2009
View more presentations from gavinmcgarry.

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