Crossmedia NYC returns as a monthly event
July 19, 2011Our first event for the new format of Crossmedia NYC is to start on Wed, August 3rd, 2011 from 6pm to 10pm. Our goal, as always, is to help the sectors network across the platforms. We have a stellar line up with this months focus being on webvideo. See below.
Click the link for more info and to register. We have very limited tickets and they are selling quickly — http://crossmedianyc.com/
WHEN: The 1st Wednesday of every month
WHERE: Norwood Club – 241 W 14th Street @ 8th, NY, NY, 10011
SPEAKERS:
1) DEMO: Kimber Myers – Director of Partnerships – GetGlue: GetGlue is a leading social network for entertainment, with 1.3 million users, 170 million data points and a 90 million daily reach through Facebook & Twitter. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners.
2) INTERVIEW: Paul Kontonis – Vice President/Group Director, Brand Content -Digitas : To discuss how webvideo needs to change to deliver real ROI. Read this recent article by Paul: “Content, Content Everywhere — But Is It Safe To Drink? We Need A Marketplace For Web Video” http://bit.ly/npFCj0
3) CASE STUDY: Matt Mason – Director of Innovation – Syrup: Matt will be presenting a case study on Speedo outlining why the best way to tell a story in many places at once is to build a strong foundation through strategy and planning first.
See you there.
Posted in Uncategorized | Leave a commentJumpwire Launches Crossmedia TO as monthly event
July 6, 2011Last year we put together an event in Toronto for media professionals from all sectors. We wanted to create an environment where everyone could network and discuss the changing media landscape. We sold out the event but with almost 300 people there, we felt it was just too big to be effective.
We have decided to relaunched Crossmedia TO as a monthly event at The Spoke Club downtown. We are trying to keep the venue consistent and it will always occur on the 3rd Wednesday of each month. We have room for only 70 people and we have some great speakers for our first event on Wednesday, July 20th from 6PM to 10PM.
With such a great venue and some interesting speakers we hope you will find time to come to one or more of the events this year:
Speakers for July 20th Event at the Spoke Club
1) Dr. Eric McLuhan (Marshall McLuhan’s son) on the influence of his father on today’s media.
2) Candice Faktor – TORSTAR DIGITAL – Vice President, Strategy and New Ventures – Torstar Digital is a division of Torstar focused entirely on creating new businesses in high growth digital areas.
3) James Milward – HERD.FM – Herd.fm is the really awesome geo-location music platform
4) Jordan Van Schyndel – PRESENT FEEDBACK – Present Feedback is an audience engagement and measurement tool that facilitates real-time participation using any internet enabled device.
To register click here
Posted in Uncategorized | Leave a commentMIPTV Wrap-Up
April 11, 2011Each year at MIPTV Gavin McGarry has the thrill of wrapping up the latest edition of MIPTV’s International Media Market. However this year, as an added bonus, Gavin was also pleased to include the inaugural Connected Creativity Forum in his presentation:
Posted in Uncategorized | Leave a commentSocial Media Tools
March 31, 2011Social Media has become a big part of the average users day to day, whether it be Twitter, Foursquare or Facebook, there is always something that has been recently developed which continues to enables us to stay connected. However as social media platforms become the sites where the world’s population spends most of their web surfing, the question is what tools have been created around these different platforms to encompass new and interesting ways in the most efficient manner.
Memolane
Memolane – Your time machine for the web from Memolane on Vimeo.
Memolane, is a personal favorite. It is a new site (still in beta development), that allows its users to track all their social media history for the particular sites you input. Think of Time Machine from Apple but with a social media focus. For example, has there ever been a specific photo out of a thousand on Facebook that you’ve tried to look for, Memolane gives you that chance to “See, Search and Share Your Life.” A real pleasure in this ever evolving space. I think this idea will become the perfect filing cabinet for any and everyones social media profile, and it will be interesting to see if sites like Facebook and Twitter develop their own alternative.
Foursquare Playground
I first saw this while at this years SXSWi. VectorFormat and Foursquare decided to join forces to create the Foursquare Playground. This virtual world shows all the locations around you and their popularity. Do not get confused, this is not another version of Google Earth or Bing Maps. This fun environment shows the potential check-in areas around you and its most popular spots. When a building and/or event is the most popular within that given area it will be shown as one of the tallest buildings. But if that wasn’t cool enough, one of my personal favorites is if you click a specific building you can see who else is there, who’s mayor and what tips have been left by others. I think this will allow more users to check out Foursquare and the environment around them as an alternative to their smartphone, because right now unless you are updating your Foursquare avatar there is not much of a need to visit their site from a computer. I think this creation will ultimately begin to lessen the gap for them between Twitter and Facebook.
These two tools are some that I hope to take advantage of at MIPTV and Connected Creativity next week. One I’ll be able to see who and what is around me, and the other will give me a chance to reflect and categorize my time over there through Twitter and Facebook. I look forward to telling you all about it in my next post.
Posted in Uncategorized | 1 CommentSXSW Wrap Up by Gavin McGarry
March 18, 2011Group texting applications such as Group.me dominated the SXSW scene in Austin, Texas this year. Actually, anything with the word “group” or “crowd” seemed to be everywhere.
Business cards are now obsolete as most people were using Hashable to exchange details. I particularly liked Hashable’s competitor Domo, their one click sign-in and excellent use of the social graph were great features.
Dating app Grindr won my vote for the best user interface. Reducing the normal 27 screen sign up process (eharmony) to just 3 screens. You are not required to sign up when you open the app, it just shows you all the potential dates in your area and, if you like what you see you register, this creates a reason for you to sign in and become a part of the community.
Foursquare was heavily integrated into the SXSW session schedule this year. Each of the session details were pre-populated with check-in information and made it much easier to see what all your friends were attending and what panels and sessions were trending during the day.
Transmedia panels were everywhere and it was one of the conference bingo words but geek goddess Felica Day was an especially refreshing transmedia keynote. I have included her interview below.
Here is my list of favorite panels:
1. Biomimicry Panel – I am really into this at the moment and the panel was one of the best I saw all week. Biomimicry or biomimetics is the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems.
2. The Future 15 panel on innovative marketing case studies was fantastic. 10 presenters with 15 minutes each to let people know what they are doing in the space. PepsiCo’s Gatorade Replay was particularly good and iCrossing’s Adam Levelle had some great insights.
3. With little surprise, the iPad 2 dominated SXSW with many people waiting in lines around the block to get their hands on one. At one point someone asked how many people had purchased iPad2’s and over a quarter of the audience lifted them up to show.
Finally, I think we may have hit the tipping point in digital media as a main stream business. There were a considerable number of large American consumer brands present at the event including this year: Pepsi, CNN, Chevy, Miller Lite, etc. I over heard a few times that the companies were spending a lot of money trying to woo the geeks in hopes of enticing the community mavens to tweet about their products.
Now we turn our focus to Connected Creativity event at MIPTV and there is considerable amount of excitement on the Jumpwire Media team as we move to the global stage in the South of France.
See you there.
Felica Day Interview Part 1 on IFC @ SXSW
Embedded Link:
Felica Day Interview Part 2 on IFC @ SXSW
Embedded Link:
What happened to Augmented Reality
March 8, 2011What happened to Augmented Reality?
Remember last year when everyone was gushing about augmented reality. What happened? Smartphone applications such as Yelp! and Layar were considered to be the pioneers of the A.R. genre. I used Yelp’s A.R. restaurant locator all the time but I found that it just took too much time to load the information in Manhattan (thank you AT&T). Today, new developers are taking A.R. to the next level with concepts and products that will change our lives. Check out videos for two apps below:
1) Powered by String: Augmented Reality
www.poweredbystring.com
The future of Augmented Reality for marketing purposes, Powered by String, takes anything ranging from movie posters to magazine advertisements and coverts them into interactive 3D images. The app is available for free in the iPhone App Store and on the new iPad 2. Considering IP2 is rumored to have a rear facing camera and a larger surface this app could really take off.
String™ Augmented Reality Teaser from String on Vimeo.
2) Junaio
www.junaio.com
Junaio.com has brought augmented reality to the everyday utilities of the average consumer. Junaio’s concept is just the beginning of what A.R. apps may become. Helping consumers understand the world around them by adding a mobile layer is the key to the future in my opinion.
Posted in Uncategorized | Leave a comment5 New Startups You Should Know About
February 8, 2011For the last couple of months my team and I have been researching interesting new start ups to bring to Connected Creativity at MIPTV. We compiled a list of over 100. Priya, Kevin, Liz and I then sat in a room for an afternoon and looked at each one.
Below are five that really impressed all of us. They signal some interesting trends in the content space, including content creation without human intervention.
1) Qwiki.com – The rise of the text to speech sites has created Qwiki.com a multimedia website which links a robotic reading of a text summary drawn from any chosen Wikipedia article with still and moving images drawn from many sources across the web. It is backed by Facebook co-founder Eduardo Saverin, and YouTube co-founder Jawed Karim with $8 million in funding.
Take a look at this video of a demo the founders of Qwiki gave at Tech Crunch Disrupt. I like the idea of an “information experience” and that the Qwiki site has no human intervention when creating the Qwikis (the demo really kicks off at 1.55 min)
2) Word Lens by Questvisual.com – Word Lens is an augmented reality translation application for the iPhone from Quest Visual. Word Lens uses the built-in phone camera to identify text, such as a sign or a menu, in one language and have the words shown translated into another language.
This video does a great job of showing how the product works:
3) QR Codes are gaining popularity around the world. If you have ever wanted to create your own QR code but were unsure how to do it, Bee Tagg creates them quickly and easily in a few steps. Very impressive. However, the site looks like it was built in 2004.
This is one of the videos I found about the service but it is not very good. My suggestion is to try creating a tag and then be impressed by how easy it is to do with their tools.
4) wireWAX is the world’s first and only user-tagging tool. wireWAX follows (or tracks) the person or object throughout the scene and creates a fluid and natural user experience for both adding tags and interacting with them. The only way to truly understand the scale of this idea is go to to the site and watch their video.
5) Tineye.com from Idee Inc. – Tin Eye is a reverse image search engine. Give Tin Eye an image to find out where else it appears on the web.
Here is great video about how it works:
These are just a few of the 100 companies we looked at. I will have 5 more in my next post. McGarry is the president of Jumpwire Media and host of MIP Markets’ crossmedia wrap-up sessions. He is guest blogging for MIPBlog in the run-up to MIPTV‘s new gadgets-meet-content event, Connected Creativity. More soon!
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