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VODCAST: Social is good for things you haven’t thought about

Posted on by Jumpwire Media


I do a bi-monthly radio/vodcast with Ken Rutkowski on Business Rock Stars here in LA. I spoke this week about 4 key things that entrepreneurs should consider using social media for.  Notes below the video.



INSIDER SEGMENT TITLE:  Social Media for Entrepreneurs
THIS WEEKS DISCUSSION TOPIC:  How build a social media presence for your start up

INTRO — 1 MIN — KEN INTRO:  I’m here with social media specialist Gavin McGarry from Jumpwire Media and we are talking about “How build a social media presence for your start up”

PART 1 — 2 MINUTES — KEN: Entrepreneurs lack time and need to focus.  Should they even bother with social media?  Is it just a distraction that is not going to move the company forward?

GAVIN: Yes it’s important but you need to determine what you need if for.
Determine your objectives.
Each of the platforms are becoming more and more sophisticated so you need to be efficient and focus.

GAVIN: You need to have social for your business for the intangibles that no one talks about.
a) Investors
b) Employees
c) Press
d) Friends and family support

PART 2– 3 MINUTES — KEN:  Which platforms should I focus on Facebook, Twitter, Linkedin, Snapchat?

1) Start on Linkedin: strong personal profile (employees, investors, etc will look) – get a professional photo shot $250
-then build a Linkedin page for your business
-write a 400 work Linkedin blog post every month – idea: make it a business story update – don’t have time hire a writer for $30 to write one for you
-post one status update about your industry once per day that people in your network will find interesting
-rule of thumb i use – if I’ve met them in person or online I will accept a friend request on linkedin

2) Then set up a FB page for your business – 1.4 billion MAU

3) Depending on demographic and type of business Twitter (news) and/or Snapchat (under 25)

PART 3 — 2 MINS – KEN: What are some resources to help business owners manage all the social

It’s all about efficiency.
Spend no more than 30 to 60 minutes a day scheduling your social
The process will help you focus your business

Buffer – schedules all your posts for you across platforms
Refresh App – builds a dossier before you head into a meeting pulling from social

WRAP UP — 2 MINS — KEN: Wrap and next time

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Meet Jumpwire at Social Media Events this Spring 2015

Posted on by Jumpwire Media

Jumpwire Media Spring 2015 Social Media Events

Jumpwire Media has has a busy start to 2015 with no plans to slow down! We’ll be at some great social media events coming up in the spring, and would love to meet YOU and learn about your social media goals this year.

Come see us at any of the following upcoming digital broadcasting, blogging and social media events:

RAIN (Radio and Internet News) Summit
April 12th, 2015 in Las Vegas, NV

ShowStoppers NAB
April 12th, 2015 in Las Vegas, NV

NAB Show
April 11-16th, 2015 in Las Vegas, NV

April 13-16th, 2015 in Las Vegas, NV

CMW Radio Interactive: International Radio Summit
May 7-8, 2015 in Toronto, ON

At CMW, catch Gavin McGarry speaking as part of the Radio of the Future panel hosted by Alan Cross, on Thursday May 7, 2015 at 1:30pm

Stream Market
June 4-5, 2015 in Santa Monica, CA

At Stream Master, see Gavin on the panel Hitting the Moving Target: Financing and Monetization Strategies in the Digital Age (agenda coming soon!)

Whether you’ll be at these events or not, it’s going to be a big year in social. Let’s talk about your social media management and monetization goals!

Tweet us @JumpwireMedia, find us on Facebook or drop us an email; we’d love to hear from you.

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Social Media Chaos Podcast Feb 4: Do You Actually Need Social Media?

Posted on by Jumpwire Media

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), “Do I actually need social media?” The short answer: you may not but your media brand absolutely does.

Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015

We discuss 8 examples of how media brands we work with are using social media today:
1) Industry credibility
2) Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
3) Data collection & analysis
4) New business & lead generation
5) Reinforcing your brand online
6) Audience feedback & engagement
7) Marketing opportunities & trend analysis
8) Employee recruitment & retention

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Social Media Chaos Podcast Dec 11, 2014: How should media companies manage their social media over the holidays?

Posted on by Jumpwire Media

It’s our holiday podcast! We talk email spamming, managing your social media channels over the holidays, and how to address your audience.

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

1) Email – should you send the holiday email or not?

NOTE: We could not seem to find much research on how social media behavior changes over the holidays.  This study suggests that usage spikes between Christmas and New Years. If you have some please tweet it at me @gavinmcgarry or email info at jumpwiremedia.com

2) How should you handle breaks/downtime/closures on your social media channels?

3) What should media companies do over the holidays for their audience?

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Social Media Chaos Podcast Nov 14, 2014: The Necessary Culture Shift Inside Media Companies

Posted on by Jumpwire Media

On this podcast below we discuss how to shift the culture in your media organization to make you and your team more efficient.

1) Use Skype instant messaging to reduce your email by 50%.  More specifically create group IM chats in which you can share information quickly and efficiently. Works very well on mobile devices now.

2) In person meetings that last less than 30 mins.  Send bullet point email agenda 5 mins before meeting and bullet point key takeaways after the meeting to make sure everyone is on the same page.

3) Build respect through a more transparent workplace.  Allow everyone to weigh in on projects.

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio
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Social Media Chaos Podcast October 29, 2014: Can You Monetize Social Media?

Posted on by Jumpwire Media

Below is the embed for the podcast as well as notes below with links to click as you listen.

This weeks show:
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.

On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au

They asked:”Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?”


Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

Links and Notes:

1) Paid to post
Mike Tyson charges – $3,500 per tweet a year ago
Khloe Kardashian – $13,000 per tweet
Corina gets paid $2 or $3 per tweet
Automated platforms that you can barter you Twitter feeds – example: Sponsored Tweets

2) Ads on platform
Youtube partner: 1,000,000 views = around $1,000

3) Branded Content
Buffer Festival in Toronto
ASAP Science partner with GE
Always in the creators control – Not really an advertisement. More of a unique blend of authentic information that comes from a brand.
Example: Video ASAPScience video around energy facts. Works for GE and the content creators.

Screen Shot 2014-10-29 at 12.57.23 PM


Build your audience before you monetize.
Radio group built up their Facebook and Twitter engagement then clients were asking to advertise on the social media for the radio station.
Facebook is becoming more personal for close personal friends and family.

New ways of monetizing – live events


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Social Media Chaos Podcast Oct 8, 2014: Using Emerging Social Networks

Posted on by Jumpwire Media

Some slight clicking at the beginning of the show in the background. Apologies. We are still working out the bugs. @jumpwiremedia

We get lots questions from clients who have limited personnel to work on social asking which social networks should they focus on. If you are a media company we say that you should focus on Facebook first but not Facebook only.

Twitter: great to develop niche audiences
Linkedin: B2B businesses
Snapchat: Connecting with audiences under 25 years old
Youtube: We now consider this a social media network centered around video (good for general audience but still quite young).
Pinterest: Females – infographic

This week we discuss some of the emerging social networks to consider like Snapchat, Dasher App, Vine, etc. We give some insights into determining when you should consider investing time in a new platform.

Notes and links below this embed.

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

Host: @gavinmcgarry

When should companies be on a social media platform (@corecorina and @erinberube):
-Critical mass is important
-Focus on the niche you want to connect with
-Difficult to tell whether it is worth your while – definitely claim your name, brand, or URL when you hear about it to protect your assets.

Links to
– ELLO: Anti Facebook social network (users not posting much article – http://bit.ly/1tW3wHD) – https://ello.co/beta-public-profiles
– VINE: Short 6 seconds videos / animations – https://vine.co/
– SNAPCHAT: Private social network – 71% under 25 years old (stats http://bit.ly/1tW3lfs) -https://www.snapchat.com/
– MYSPACE: Is it still relevant even with the new design? https://myspace.com/
– DASHER APP: use #hashtags to bring in random gifs – https://dasher.im/splash

Article on “what is dark social?”: http://bit.ly/1tW52JD

Thanks for listening – http://jumpwiremedia.com/blog/

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Social Media Chaos Podcast – Sept 25th: How To Use Your Social Media Data Effectively

Posted on by Jumpwire Media

Many clients we speak to don’t have an effective way to use the data from their social networks. This podcast will give you lots of information about what you need to be capturing and discussing internally on weekly and monthly basis.

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

Most of social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make decisions on content.

5 key platforms you need to focus on (there are others but these are the key ones):
Internet URL

5 key items for your weekly social snapshot (this needs to be on your CEO’s desk every week – it’s that important):
1) Top performing post
-Determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
2) Influencers
-Use Twitter Advanced Search
3) Audience Growth
-Follower increase week over week
-Is the content you are posting leading to growth
-Keeping track of your numbers is important week over week
4) Demographics
-Psychographics over demographics
-Make sure your social media demographics correlates with your brand demographics
5) Conversion
-Ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
-Focus on the top level data rather than trying to get to detailed.
Download Snapchat App

Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan

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Two new Social Media Chaos Podcasts w/ notes and links

Posted on by Jumpwire Media

We had some technical issues on last week’s podcast that I wanted to correct before I posted. Sadly, the process ended up taking a week to sort out so I’m posting two podcasts in one blog post.

Below are the embeds for the podcasts as well as key links and notes from each episode to click on as you follow along.

Podcast September 10th, 2014 – Social Media Tools We Recommend

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

Notes from the show:

1) Posting tools that will make you more efficient and save you time.
Hootsuite – easy to use, good for huge teams, Hootsuite Pro – $6USD per month
Buffer – good for 24hr posting schedules, with Chrome Buffer extension you can post directly to buffer, team management not as good as Hootsuite. $50 per month for Buffer for team of up to 5 people. Excellent blog on social media data
Tweetdeck – owned by Twitter but not as many features as Hootsuite

2) Data gathering tools for your social media platforms to help deliver insights
-Twitter insights very robust – analytics.twitter.com (log in to your Twitter)
Simply Measured – lots of free tools, great for client presentations. Excellent blog posts.
Sysomos – expensive option but very robust and access to the full Twitter firehose

3) Websites that have good information and insights
Mashable – social media
Buffer Blog – lots of great data
Simply Measured Blog – social media focused
Hypebot – music focus
Gigaom – digital media and marketing
Inside Facebook
Feedly – for RSS feeds
Adobe Social – expensive $20-30K per month but very robust

4) A short list of people and companies to follow on various social platforms that will give you good insights on a regular basis.

Corina – @valaafshar
Erin – @michaelstelzner

Gavin – @gavinmcgarry
Corina – @corecorina
Erin – @erinberube
Jumpwire Media – @jumpwiremedia

Podcast September 18th, 2014 – Using YouTube As A Social Network

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

Youtube has made some significant changes to its platform in the last year and we, at Jumpwire, now consider it more of a social media network than a video playback destination site.

During the 15 minute show we discussed:

1) How to use YouTube as a social media network: subscribers, conversations, etc
Youtube content ID

2) Using Youtube analytics to build more engaging content for your audience
-Using Youtube analytics to determine where a musician or band should tour
-Use comments to source content to then create for your audience
-Best practices: subscribe to people who subscribe to you, like all comments that are relevant
-Youtube Creator Studio App – separate app from the YouTube app standard on most phones

3) Youtubers that are doing it right
-College Humor
-Just For Laughs Festival

4) Earning money from your Youtube content. Is it worth the hassle?
– YouTube the only social media network that pays the creators
– Become a YouTube Partner

Very good site called Youtube Trends that shows you what is trending on YouTube in the USA by age, location, and gender.

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JOBS: Looking for social media comedy writers

Posted on by Jumpwire Media

We are looking for male comedy writers aged 18-30 for a 3 month social media writing project (starting Sept/Oct 2014) for a heavily male focused Youtube channel in New York.

Sidebar: Yes, yes, yes, (sigh), we will accept applications from female comedy writers as well but, just so you know, we try to balance the genders on teams working with our clients as we believe it delivers better results. Currently, both of the senior social producers on the project are female and our president is male so we would like the writer to be male if possible. However, if you are the next Joan Rivers and a social media goddess you may get the gig. Just sayin’.

If you are interested in applying please send an email to info@jumpwiremedia.com

In your email please include the following:
1) Your Linkedin profile, Twitter handle, and Facebook page
2) Three Facebook test comedy posts created for the 18-24 year old male demographic
3) Three Twitter test comedy posts created for the 18-24 year old male demographic
4) Links to any comedy writing, Tumblrs, memes etc for us to look at

You will need the following to work with Jumpwire:
-A laptop less than 2 years old
-A smartphone (iPhone or Android)
-High speed broadband at home/office that supports Skype calls

NOTE: We can sometimes get a lot of applications for positions like this. We apologize in advance if we don’t get back to you. We will only be contacting those writers that we think will be a good fit for the client.

Thanks in advance for sending us your application.

The Jumpwire Team

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