Social Media Chaos Podcast Dec 11, 2014: How should media companies manage their social media over the holidays?December 11, 2014
It’s our holiday podcast! We talk email spamming, managing your social media channels over the holidays, and how to address your audience.
1) Email – should you send the holiday email or not?
- Make your holiday email really creative or have real value.
- PRO TIP: To bulk unsubscribe from email lists check out – unroll.me
- Offer something that people can redeem to show that your email is working.
- Example in this podcast. Listen for the code and get a free 30 minute consultation from Jumpwire in the New Year just for listening. Email the code to info at jumpwiremedia.com
NOTE: We could not seem to find much research on how social media behavior changes over the holidays. This study suggests that usage spikes between Christmas and New Years. If you have some please tweet it at me @gavinmcgarry or email info at jumpwiremedia.com
2) How should you handle breaks/downtime/closures on your social media channels?
- Do not go silent; people use social a LOT over holidays
- Use services like Buffer, scheduling tools (be careful in case any crisis happen)
- You do need someone to monitor – if lightly.
- Many people do not celebrate the holidays on the same day or at all.
- People’s habits change over the holidays. It’s a great time to gain new audiences as they sample your content.
- Also, a great opportunity to surprise and delight your audience during the holidays with different kinds of posts.
3) What should media companies do over the holidays for their audience?
- Best ways to show gratitude/appreciation: examples of good and bad
- Good: charity tie ins and tweetmatching, anything NOT self-interested/in the spirit, bring people together and celebrate (live event, featuring UGC, giveaways)
- Bad: overly promotional or sales-focused content, holiday negativity.
- Good example of giving back to your fans. Youtube Rewind 2014
November 14, 2014
On this podcast below we discuss how to shift the culture in your media organization to make you and your team more efficient.
1) Use Skype instant messaging to reduce your email by 50%. More specifically create group IM chats in which you can share information quickly and efficiently. Works very well on mobile devices now.
2) In person meetings that last less than 30 mins. Send bullet point email agenda 5 mins before meeting and bullet point key takeaways after the meeting to make sure everyone is on the same page.
3) Build respect through a more transparent workplace. Allow everyone to weigh in on projects.Uncategorized | Leave a comment
October 29, 2014
Below is the embed for the podcast as well as notes below with links to click as you listen.
This weeks show:
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.
On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au
They asked:”Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?”
Links and Notes:
1) Paid to post
Mike Tyson charges – $3,500 per tweet a year ago
Khloe Kardashian – $13,000 per tweet
Corina gets paid $2 or $3 per tweet
Automated platforms that you can barter you Twitter feeds – example: Sponsored Tweets
2) Ads on platform
Youtube partner: 1,000,000 views = around $1,000
3) Branded Content
Buffer Festival in Toronto
ASAP Science partner with GE
Always in the creators control – Not really an advertisement. More of a unique blend of authentic information that comes from a brand.
Example: Video ASAPScience video around energy facts. Works for GE and the content creators.
Build your audience before you monetize.
Radio group built up their Facebook and Twitter engagement then clients were asking to advertise on the social media for the radio station.
Facebook is becoming more personal for close personal friends and family.
New ways of monetizing – live events
LINK TO OUR NEXT PODCASTPosted in Uncategorized | Leave a comment
October 13, 2014
Some slight clicking at the beginning of the show in the background. Apologies. We are still working out the bugs. @jumpwiremedia
We get lots questions from clients who have limited personnel to work on social asking which social networks should they focus on. If you are a media company we say that you should focus on Facebook first but not Facebook only.
Twitter: great to develop niche audiences
Linkedin: B2B businesses
Snapchat: Connecting with audiences under 25 years old
Youtube: We now consider this a social media network centered around video (good for general audience but still quite young).
Pinterest: Females – infographic
This week we discuss some of the emerging social networks to consider like Snapchat, Dasher App, Vine, etc. We give some insights into determining when you should consider investing time in a new platform.
Notes and links below this embed.
When should companies be on a social media platform (@corecorina and @erinberube):
-Critical mass is important
-Focus on the niche you want to connect with
-Difficult to tell whether it is worth your while – definitely claim your name, brand, or URL when you hear about it to protect your assets.
– ELLO: Anti Facebook social network (users not posting much article – http://bit.ly/1tW3wHD) – https://ello.co/beta-public-profiles
– VINE: Short 6 seconds videos / animations – https://vine.co/
– SNAPCHAT: Private social network – 71% under 25 years old (stats http://bit.ly/1tW3lfs) -https://www.snapchat.com/
– MYSPACE: Is it still relevant even with the new design? https://myspace.com/
– DASHER APP: use #hashtags to bring in random gifs – https://dasher.im/splash
Article on “what is dark social?”: http://bit.ly/1tW52JD
Thanks for listening – http://jumpwiremedia.com/blog/Posted in Uncategorized | Leave a comment
September 26, 2014
Many clients we speak to don’t have an effective way to use the data from their social networks. This podcast will give you lots of information about what you need to be capturing and discussing internally on weekly and monthly basis.
Most of social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make decisions on content.
5 key platforms you need to focus on (there are others but these are the key ones):
5 key items for your weekly social snapshot (this needs to be on your CEO’s desk every week – it’s that important):
1) Top performing post
-Determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-Follower increase week over week
-Is the content you are posting leading to growth
-Keeping track of your numbers is important week over week
-Psychographics over demographics
-Make sure your social media demographics correlates with your brand demographics
-Ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
-Focus on the top level data rather than trying to get to detailed.
Download Snapchat App
Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 ChanPosted in Uncategorized | Leave a comment
September 18, 2014
We had some technical issues on last week’s podcast that I wanted to correct before I posted. Sadly, the process ended up taking a week to sort out so I’m posting two podcasts in one blog post.
Below are the embeds for the podcasts as well as key links and notes from each episode to click on as you follow along.
Podcast September 10th, 2014 – Social Media Tools We Recommend
Notes from the show:
1) Posting tools that will make you more efficient and save you time.
– Hootsuite – easy to use, good for huge teams, Hootsuite Pro – $6USD per month
– Buffer – good for 24hr posting schedules, with Chrome Buffer extension you can post directly to buffer, team management not as good as Hootsuite. $50 per month for Buffer for team of up to 5 people. Excellent blog on social media data
– Tweetdeck – owned by Twitter but not as many features as Hootsuite
2) Data gathering tools for your social media platforms to help deliver insights
-Twitter insights very robust – analytics.twitter.com (log in to your Twitter)
– Simply Measured – lots of free tools, great for client presentations. Excellent blog posts.
Sysomos – expensive option but very robust and access to the full Twitter firehose
3) Websites that have good information and insights
Mashable – social media
Buffer Blog – lots of great data
Simply Measured Blog – social media focused
Hypebot – music focus
Gigaom – digital media and marketing
Feedly – for RSS feeds
Adobe Social – expensive $20-30K per month but very robust
4) A short list of people and companies to follow on various social platforms that will give you good insights on a regular basis.
Podcast September 18th, 2014 – Using YouTube As A Social Network
Youtube has made some significant changes to its platform in the last year and we, at Jumpwire, now consider it more of a social media network than a video playback destination site.
During the 15 minute show we discussed:
1) How to use YouTube as a social media network: subscribers, conversations, etc
– Youtube content ID
2) Using Youtube analytics to build more engaging content for your audience
-Using Youtube analytics to determine where a musician or band should tour
-Use comments to source content to then create for your audience
-Best practices: subscribe to people who subscribe to you, like all comments that are relevant
-Youtube Creator Studio App – separate app from the YouTube app standard on most phones
3) Youtubers that are doing it right
-Just For Laughs Festival
4) Earning money from your Youtube content. Is it worth the hassle?
– YouTube the only social media network that pays the creators
– Become a YouTube Partner
Very good site called Youtube Trends that shows you what is trending on YouTube in the USA by age, location, and gender.Posted in Uncategorized | 1 Comment
September 7, 2014
We are looking for male comedy writers aged 18-30 for a 3 month social media writing project (starting Sept/Oct 2014) for a heavily male focused Youtube channel in New York.
Sidebar: Yes, yes, yes, (sigh), we will accept applications from female comedy writers as well but, just so you know, we try to balance the genders on teams working with our clients as we believe it delivers better results. Currently, both of the senior social producers on the project are female and our president is male so we would like the writer to be male if possible. However, if you are the next Joan Rivers and a social media goddess you may get the gig. Just sayin’.
If you are interested in applying please send an email to email@example.com
In your email please include the following:
1) Your Linkedin profile, Twitter handle, and Facebook page
2) Three Facebook test comedy posts created for the 18-24 year old male demographic
3) Three Twitter test comedy posts created for the 18-24 year old male demographic
4) Links to any comedy writing, Tumblrs, memes etc for us to look at
You will need the following to work with Jumpwire:
-A laptop less than 2 years old
-A smartphone (iPhone or Android)
-High speed broadband at home/office that supports Skype calls
NOTE: We can sometimes get a lot of applications for positions like this. We apologize in advance if we don’t get back to you. We will only be contacting those writers that we think will be a good fit for the client.
Thanks in advance for sending us your application.
The Jumpwire TeamPosted in Uncategorized | Leave a comment
August 27, 2014
This week on Social Media Chaos podcast Erin and I talk about Twitter (Corina is on holiday). We are slowly getting better Thanks to everyone who messaged and listened in. We had over 50 people download and listen to the podcast last week about Facebook and 5 people actually listen live. Eyebrows up.
Here’s what we discussed this week (podcast embedded below): Unlike Facebook, Twitter is an open platform. Many people are unaware of Twitter’s powerful advanced search feature that helps you find the right people in the right cities or countries to connect with.
Questions we discussed:
1) How to build a compelling bio for your Twitter business?
2) How to start a conversation on Twitter?
3) Using hashtags effectively to monitor trends
4) Tools to consider using when building your Twitter brand
August 21, 2014
Erin, Corina, and I used the blogtalkradio.com studio to create a social media podcast. I am calling it Social Media Chaos. I used the free plan which allows us all to call in via phone. The quality of the audio is much better than I anticipated.
We talked about the latest in social media news as well as giving listeners questions they could ask their social media lead or agency.
As it was my first time you will hear some gaffs as I try to understand how to work the system. Good times.
Many companies are concerned about ‘over’ posting to their Facebook pages.
On this episode we discuss: How Often Should I Post To My Business Facebook Page?
1) How often you should post to get results?
2) What type of content should you be posting?
3) When is the best time to post?
4) How to track which content is working?
May 30, 2014
I was invited to keynote at the Broadcast Educators Association of Canada conference last week up in Niagara Canada.
I was speaking on how to build cross platform content with a focus on skills we need from students coming out of media programs at colleges. I had 90 minutes.
Before I hit the stage at 9AM we had a great discussion at our breakfast table where I learned a lot about what the students of today want from a media program:
1) All of the colleges said their film programs where filled to capacity some with waiting lists.
2) Although most of what the students learn is available online via Youtube or on blogs many of them want a set curriculum to follow and someone to teach them.
3) Many of the students wanted jobs in the traditional media space (TV & Radio). I thought they would be more interested in the digital space.
We also had a discussion about whether or not Blackberry was still considered a smart phone (I said no due to the lack of apps) and if students should be required to upgrade if they had one. Not everyone was convinced about the upgrade but I did mention that we do not hire people at Jumpwire if their main phone is a Blackberry as it is a very effective platform for email but not much else.
After breakfast we all headed to the conference center where I delivered my keynote. I shared some background on Jumpwire as well as slides from presentations I have given around the world. There was also lots of great questions and discussions during my keynote but these were some of my main points.
1) Students need to understand the data created around content (Facebook Insights, Youtube Analytics) and how to use that data to develop meaningful insights and build more effective content. I showed everyone how we use real time data software like Chartbeat to find out what content web audiences are spending time on. I spent some time on Facebook Insights pointing out that via their own college Facebook pages there was lots of free data on their students and alumni that they could use to build more effective content.
2) The importance of understanding how Facebook works both technically and as a content amplifier. Amplification strategies need to be Facebook first but not Facebook only. We have found across our media clients that Facebook has a wider mass audience of everyday people while Twitter is more niche usually media people speaking with other media people. This is not always the case but generally.
3) Knowing how to code in HTML and CSS was something that some of the colleges are offering but it was not mandatory. I felt that students needed to spend more time on coding.
4) Having the freshmen classes create the daily content for the colleges social media ecosystem. They would be trained and monitored by the second year students ensuring that everyone leaving the college would have had hands on experience with social media in a business environment.
5) There was a great question and the discussion about the role of traditional journalism and how it is beginning to morph. There was some concern that, with rise of social media, journalists are being asked to be marketers, of not only their own content, but advertising content as well.
6) Using effective communication tools like instant messaging to make the students and businesses more effective. At Jumpwire we are trying reduce our email communication by 50% month on month using instant messaging platforms like Skype or the chat function on Google hangouts. We mostly use Skype for IM as it allows us to create group IM chats quickly and most of our clients have accounts that they have used in their personal lives requiring less training.
I offered up some books that I thought every media student should read:
Overall, it was an interesting morning of learning for me. I will try and gather up some of main points that audience members took away and felt important to add them here.Posted in Uncategorized | Leave a comment
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