Corina and I discuss Twitter’s new Periscope app (which is very impressive) as well as best practices and techniques around driving referrals from Facebook posts. Data point: some Australian media companies are driving 80% of their website traffic from social media.Uncategorized | Leave a comment
March 20, 2015
I do a bi-monthly radio/vodcast with Ken Rutkowski on Business Rock Stars here in LA. I spoke this week about 4 key things that entrepreneurs should consider using social media for. Notes below the video.
INSIDER SEGMENT TITLE: Social Media for Entrepreneurs
THIS WEEKS DISCUSSION TOPIC: How build a social media presence for your start up
INTRO — 1 MIN — KEN INTRO: I’m here with social media specialist Gavin McGarry from Jumpwire Media and we are talking about “How build a social media presence for your start up”
PART 1 — 2 MINUTES — KEN: Entrepreneurs lack time and need to focus. Should they even bother with social media? Is it just a distraction that is not going to move the company forward?
GAVIN: Yes it’s important but you need to determine what you need if for.
Determine your objectives.
Each of the platforms are becoming more and more sophisticated so you need to be efficient and focus.
GAVIN: You need to have social for your business for the intangibles that no one talks about.
d) Friends and family support
PART 2– 3 MINUTES — KEN: Which platforms should I focus on Facebook, Twitter, Linkedin, Snapchat?
1) Start on Linkedin: strong personal profile (employees, investors, etc will look) – get a professional photo shot $250
-then build a Linkedin page for your business
-write a 400 work Linkedin blog post every month – idea: make it a business story update – don’t have time hire a writer for $30 to write one for you
-post one status update about your industry once per day that people in your network will find interesting
-rule of thumb i use – if I’ve met them in person or online I will accept a friend request on linkedin
2) Then set up a FB page for your business – 1.4 billion MAU
3) Depending on demographic and type of business Twitter (news) and/or Snapchat (under 25)
PART 3 — 2 MINS – KEN: What are some resources to help business owners manage all the social
It’s all about efficiency.
Spend no more than 30 to 60 minutes a day scheduling your social
The process will help you focus your business
Buffer – schedules all your posts for you across platforms
Refresh App – builds a dossier before you head into a meeting pulling from social
WRAP UP — 2 MINS — KEN: Wrap and next timePosted in Uncategorized | Leave a comment
March 18, 2015
Jumpwire Media has has a busy start to 2015 with no plans to slow down! We’ll be at some great social media events coming up in the spring, and would love to meet YOU and learn about your social media goals this year.
Come see us at any of the following upcoming digital broadcasting, blogging and social media events:
RAIN (Radio and Internet News) Summit
April 12th, 2015 in Las Vegas, NV
April 12th, 2015 in Las Vegas, NV
April 11-16th, 2015 in Las Vegas, NV
April 13-16th, 2015 in Las Vegas, NV
CMW Radio Interactive: International Radio Summit
May 7-8, 2015 in Toronto, ON
June 4-5, 2015 in Santa Monica, CA
At Stream Master, see Gavin on the panel Hitting the Moving Target: Financing and Monetization Strategies in the Digital Age (agenda coming soon!)
Whether you’ll be at these events or not, it’s going to be a big year in social. Let’s talk about your social media management and monetization goals!Uncategorized | Tagged alan cross, broadcasting, cmw, conferences, digital media, events, future of radio, gavin mcgarry, jumpwire media, las vegas, nab, nmx, radio, rain summit, showstoppers, social media, toronto | Leave a comment
February 5, 2015
We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), “Do I actually need social media?” The short answer: you may not but your media brand absolutely does.
Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015
We discuss 8 examples of how media brands we work with are using social media today:
1) Industry credibility
2) Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
3) Data collection & analysis
4) New business & lead generation
5) Reinforcing your brand online
6) Audience feedback & engagement
7) Marketing opportunities & trend analysis
8) Employee recruitment & retention
Social Media Chaos Podcast Dec 11, 2014: How should media companies manage their social media over the holidays?December 11, 2014
It’s our holiday podcast! We talk email spamming, managing your social media channels over the holidays, and how to address your audience.
1) Email – should you send the holiday email or not?
- Make your holiday email really creative or have real value.
- PRO TIP: To bulk unsubscribe from email lists check out – unroll.me
- Offer something that people can redeem to show that your email is working.
- Example in this podcast. Listen for the code and get a free 30 minute consultation from Jumpwire in the New Year just for listening. Email the code to info at jumpwiremedia.com
NOTE: We could not seem to find much research on how social media behavior changes over the holidays. This study suggests that usage spikes between Christmas and New Years. If you have some please tweet it at me @gavinmcgarry or email info at jumpwiremedia.com
2) How should you handle breaks/downtime/closures on your social media channels?
- Do not go silent; people use social a LOT over holidays
- Use services like Buffer, scheduling tools (be careful in case any crisis happen)
- You do need someone to monitor – if lightly.
- Many people do not celebrate the holidays on the same day or at all.
- People’s habits change over the holidays. It’s a great time to gain new audiences as they sample your content.
- Also, a great opportunity to surprise and delight your audience during the holidays with different kinds of posts.
3) What should media companies do over the holidays for their audience?
- Best ways to show gratitude/appreciation: examples of good and bad
- Good: charity tie ins and tweetmatching, anything NOT self-interested/in the spirit, bring people together and celebrate (live event, featuring UGC, giveaways)
- Bad: overly promotional or sales-focused content, holiday negativity.
- Good example of giving back to your fans. Youtube Rewind 2014
November 14, 2014
On this podcast below we discuss how to shift the culture in your media organization to make you and your team more efficient.
1) Use Skype instant messaging to reduce your email by 50%. More specifically create group IM chats in which you can share information quickly and efficiently. Works very well on mobile devices now.
2) In person meetings that last less than 30 mins. Send bullet point email agenda 5 mins before meeting and bullet point key takeaways after the meeting to make sure everyone is on the same page.
3) Build respect through a more transparent workplace. Allow everyone to weigh in on projects.Uncategorized | Leave a comment
October 29, 2014
Below is the embed for the podcast as well as notes below with links to click as you listen.
This weeks show:
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.
On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au
They asked:”Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?”
Links and Notes:
1) Paid to post
Mike Tyson charges – $3,500 per tweet a year ago
Khloe Kardashian – $13,000 per tweet
Corina gets paid $2 or $3 per tweet
Automated platforms that you can barter you Twitter feeds – example: Sponsored Tweets
2) Ads on platform
Youtube partner: 1,000,000 views = around $1,000
3) Branded Content
Buffer Festival in Toronto
ASAP Science partner with GE
Always in the creators control – Not really an advertisement. More of a unique blend of authentic information that comes from a brand.
Example: Video ASAPScience video around energy facts. Works for GE and the content creators.
Build your audience before you monetize.
Radio group built up their Facebook and Twitter engagement then clients were asking to advertise on the social media for the radio station.
Facebook is becoming more personal for close personal friends and family.
New ways of monetizing – live events
LINK TO OUR NEXT PODCASTPosted in Uncategorized | Leave a comment
October 13, 2014
Some slight clicking at the beginning of the show in the background. Apologies. We are still working out the bugs. @jumpwiremedia
We get lots questions from clients who have limited personnel to work on social asking which social networks should they focus on. If you are a media company we say that you should focus on Facebook first but not Facebook only.
Twitter: great to develop niche audiences
Linkedin: B2B businesses
Snapchat: Connecting with audiences under 25 years old
Youtube: We now consider this a social media network centered around video (good for general audience but still quite young).
Pinterest: Females – infographic
This week we discuss some of the emerging social networks to consider like Snapchat, Dasher App, Vine, etc. We give some insights into determining when you should consider investing time in a new platform.
Notes and links below this embed.
When should companies be on a social media platform (@corecorina and @erinberube):
-Critical mass is important
-Focus on the niche you want to connect with
-Difficult to tell whether it is worth your while – definitely claim your name, brand, or URL when you hear about it to protect your assets.
– ELLO: Anti Facebook social network (users not posting much article – http://bit.ly/1tW3wHD) – https://ello.co/beta-public-profiles
– VINE: Short 6 seconds videos / animations – https://vine.co/
– SNAPCHAT: Private social network – 71% under 25 years old (stats http://bit.ly/1tW3lfs) -https://www.snapchat.com/
– MYSPACE: Is it still relevant even with the new design? https://myspace.com/
– DASHER APP: use #hashtags to bring in random gifs – https://dasher.im/splash
Article on “what is dark social?”: http://bit.ly/1tW52JD
Thanks for listening – http://jumpwiremedia.com/blog/Posted in Uncategorized | Leave a comment
September 26, 2014
Many clients we speak to don’t have an effective way to use the data from their social networks. This podcast will give you lots of information about what you need to be capturing and discussing internally on weekly and monthly basis.
Most of social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make decisions on content.
5 key platforms you need to focus on (there are others but these are the key ones):
5 key items for your weekly social snapshot (this needs to be on your CEO’s desk every week – it’s that important):
1) Top performing post
-Determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-Follower increase week over week
-Is the content you are posting leading to growth
-Keeping track of your numbers is important week over week
-Psychographics over demographics
-Make sure your social media demographics correlates with your brand demographics
-Ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
-Focus on the top level data rather than trying to get to detailed.
Download Snapchat App
Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 ChanPosted in Uncategorized | Leave a comment
September 18, 2014
We had some technical issues on last week’s podcast that I wanted to correct before I posted. Sadly, the process ended up taking a week to sort out so I’m posting two podcasts in one blog post.
Below are the embeds for the podcasts as well as key links and notes from each episode to click on as you follow along.
Podcast September 10th, 2014 – Social Media Tools We Recommend
Notes from the show:
1) Posting tools that will make you more efficient and save you time.
– Hootsuite – easy to use, good for huge teams, Hootsuite Pro – $6USD per month
– Buffer – good for 24hr posting schedules, with Chrome Buffer extension you can post directly to buffer, team management not as good as Hootsuite. $50 per month for Buffer for team of up to 5 people. Excellent blog on social media data
– Tweetdeck – owned by Twitter but not as many features as Hootsuite
2) Data gathering tools for your social media platforms to help deliver insights
-Twitter insights very robust – analytics.twitter.com (log in to your Twitter)
– Simply Measured – lots of free tools, great for client presentations. Excellent blog posts.
Sysomos – expensive option but very robust and access to the full Twitter firehose
3) Websites that have good information and insights
Mashable – social media
Buffer Blog – lots of great data
Simply Measured Blog – social media focused
Hypebot – music focus
Gigaom – digital media and marketing
Feedly – for RSS feeds
Adobe Social – expensive $20-30K per month but very robust
4) A short list of people and companies to follow on various social platforms that will give you good insights on a regular basis.
Podcast September 18th, 2014 – Using YouTube As A Social Network
Youtube has made some significant changes to its platform in the last year and we, at Jumpwire, now consider it more of a social media network than a video playback destination site.
During the 15 minute show we discussed:
1) How to use YouTube as a social media network: subscribers, conversations, etc
– Youtube content ID
2) Using Youtube analytics to build more engaging content for your audience
-Using Youtube analytics to determine where a musician or band should tour
-Use comments to source content to then create for your audience
-Best practices: subscribe to people who subscribe to you, like all comments that are relevant
-Youtube Creator Studio App – separate app from the YouTube app standard on most phones
3) Youtubers that are doing it right
-Just For Laughs Festival
4) Earning money from your Youtube content. Is it worth the hassle?
– YouTube the only social media network that pays the creators
– Become a YouTube Partner
Very good site called Youtube Trends that shows you what is trending on YouTube in the USA by age, location, and gender.Posted in Uncategorized | 1 Comment
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