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Social Media Seminar Recap From Our Free Lunch Friday

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We had the largest Free Lunch Friday event at Real Office Center with over 50people this past Friday afternoon for Jumpwire Media’s Free Lunch Friday social media seminar in Santa Monica, CA.

Opening remarks by ROC’s Walter Grieves got the attendees revved up and ready to participate, while Gavin’s presentation was dynamic and persuasive, the Q&A was lively and the free lunch provided by Foodie Shares was superb!

The key topics Gavin covered were as follows:
1) Which social networks to focus on if you only have 30 minutes a day.
2) What key things you should be focusing on in each social network?
3) The top 3 questions you should ask your social media agency.

The packed house house responded to Gavin’s client success story of radio station WBLS-FM leveraging cultural insights in tandem with Facebook page data to create resonating content for its core fans. Notable companies in attendance were Lions Gate Films, FOXYahoo, and Little Village Films.

FREE SOCIAL MEDIA AUDIT DRAW: Stacy Waite (@stacywaite) was the winner of our free social media audit.

Opt-in to our weekly VIP newsletter here: http://eepurl.com/bpr9tT

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7 Apps Big w/ Teens, Snapchat vs Facebook, Instagram Search

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7 Apps with Large Teen Fan Bases You Need to Know About: 

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[InfoGraphic] It’s Snapchat and Facebook Messenger, Not Snapchat OR Facebook Messenger http://bit.ly/1RA8VQz

1) 72% of users who use Snapchat also use Facebook Messenger

2) Fostering a sense of user loyalty is a challenge as most users are active on around 5 chat apps

3) Half of snapchat users also use Wechat, WhatsApp and/or Skype

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Instagram’s Overhauled Search: Real-Time instead of Real Bad http://wrd.cm/1KancEN

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Room 99 – Jumpwire Beta Testing Area

Our initial tests of RivalIQ are going well so far. We really like it.

Rival IQ

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Buyable Pins, Youtube Gaming, Hashtag Emojis & Singing Machines

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Pinterest’s New Buyable Pins Make it a Potent e-commerce Channel for Brands: http://bit.ly/1CpuI68

 

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The Most Used Hashtag Emoji on Instagram is… http://bit.ly/1MwnWBo

1) The heart emoji

2) Individual emojis have been hashtagged more than 6.44M times

3) Runners up: Smiley Face with hearts emoji and the Kissy Face with hearts emoji

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Hands-on with Youtube Gaming – Google Built itself a Twitch Killer http://bit.ly/1R0L78g

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Room 99 – Jumpwire Testing Area

Chirp App

 

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3 THINGS YOU MAY HAVE MISSED THIS WEEK

Posted on by Jumpwire Media

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3 MIN VIDEO: Apple WWDC: The Biggest Announcements
Apple music launches for $9.99 a month, ties in to iTunes & adds global radio station

– Side by side “split view” workflow in OS10, and Safari split view

– Apple Pay coming to Dunkin Donuts

– Swift (Apple’s coding platform) now open source to the developer community

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Introducing Kong – Mobile app for Animated Selfies: tcrn.ch/1GL4bl6

  1. Kong is a Group Messaging “meme machine”
  2. Like Snapchat, you can add text, emojis and filters to images
  3. Save moments as a GIF then share on social and/or SMS

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Should your business be on Snapchat, Ello, Vine or other niche social networks?http://tnw.co/1MsNCyW

  1. Key items: time, resources, knowledge and audience
  2. Check your referral traffic: follow the social handles of the people who email you
  3. Reserve your brand name on all platforms

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Room 99 – Jumpwire Beta Testing Lab

Jott Messanging App

Key Take Aways

  1. Works without a data plan
  2. Blowing up with Teens who are categorized as “heavy texters”
  3. Huge momentum with junior high schoolers who are less likely to have a smartphone

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Three items we found this week that took things to the next level

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1) A new 360 documentary app about the Arctic that will blow your mind and may win an Oscar. We loved the helicopter views. Don’t forget to use the zoom feature. It uses 360 degree sound as well. – http://polarsea360.arte.tv/

2) A new social media network called 8 that is video focused and pays you to be on the platform. It’s invite only at the moment but sign up here for your beta invite if you need another social media network that you will never use – https://www.weare8.com/

3) “Here’s What Happens to Investments on Shark Tank After the Cameras Stop Rolling” – She is so frank and open in this 2 minute interview. Great data about how many projects get funded and why. Guys lie the most to get money from the Sharks. – http://www.entrepreneur.com/video/244009

Bonus: Our podcast – “How to tie your Facebook page to ratings.” – https://soundcloud.com/jumpwiremedia/how-to-tie-your-facebook-to-ratings

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Short and sweet: Three items we found this week that took things to the next level…

Posted on by Jumpwire Media

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1) A new 360 documentary app about the Arctic that will blow your mind and may win an Oscar. We loved the helicopter views. Don’t forget to use the zoom feature.  It uses 360 degree sound as well.  – http://polarsea360.arte.tv/

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2) A new social media network called 8 that is video focused and pays you to be on the platform.  It’s invite only at the moment but sign up here for your beta invite if you need another social media network that you will never use – https://www.weare8.com/ 

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3) “Here’s What Happens to Investments on Shark Tank After the Cameras Stop Rolling” – She is so frank and open in this 2 minute interview.  Great data about how many projects get funded and why. Guys lie the most to get money from the Sharks. – http://www.entrepreneur.com/video/244009

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Have a great Sunday.

 

Bonus: Our podcast – “How to tie your Facebook page to ratings.” – https://soundcloud.com/jumpwiremedia/how-to-tie-your-facebook-to-ratings

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Podcast: 10 mins – How to drive referrals from Facebook

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Corina and I discuss Twitter’s new Periscope app (which is very impressive) as well as best practices and techniques around driving referrals from Facebook posts. Data point: some Australian media companies are driving 80% of their website traffic from social media.

Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio
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VODCAST: Social is good for things you haven’t thought about

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I do a bi-monthly radio/vodcast with Ken Rutkowski on Business Rock Stars here in LA. I spoke this week about 4 key things that entrepreneurs should consider using social media for.  Notes below the video.

 

 

INSIDER SEGMENT TITLE:  Social Media for Entrepreneurs
THIS WEEKS DISCUSSION TOPIC:  How build a social media presence for your start up

INTRO — 1 MIN — KEN INTRO:  I’m here with social media specialist Gavin McGarry from Jumpwire Media and we are talking about “How build a social media presence for your start up”

PART 1 — 2 MINUTES — KEN: Entrepreneurs lack time and need to focus.  Should they even bother with social media?  Is it just a distraction that is not going to move the company forward?

GAVIN: Yes it’s important but you need to determine what you need if for.
Determine your objectives.
Each of the platforms are becoming more and more sophisticated so you need to be efficient and focus.

GAVIN: You need to have social for your business for the intangibles that no one talks about.
a) Investors
b) Employees
c) Press
d) Friends and family support

PART 2– 3 MINUTES — KEN:  Which platforms should I focus on Facebook, Twitter, Linkedin, Snapchat?

GAVIN:
1) Start on Linkedin: strong personal profile (employees, investors, etc will look) – get a professional photo shot $250
-then build a Linkedin page for your business
-write a 400 work Linkedin blog post every month – idea: make it a business story update – don’t have time hire a writer for $30 to write one for you
-post one status update about your industry once per day that people in your network will find interesting
-rule of thumb i use – if I’ve met them in person or online I will accept a friend request on linkedin

2) Then set up a FB page for your business – 1.4 billion MAU

3) Depending on demographic and type of business Twitter (news) and/or Snapchat (under 25)

PART 3 — 2 MINS – KEN: What are some resources to help business owners manage all the social

GAVIN:
It’s all about efficiency.
Spend no more than 30 to 60 minutes a day scheduling your social
The process will help you focus your business

Tools
Buffer – schedules all your posts for you across platforms
Refresh App – builds a dossier before you head into a meeting pulling from social

WRAP UP — 2 MINS — KEN: Wrap and next time

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Meet Jumpwire at Social Media Events this Spring 2015

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Jumpwire Media Spring 2015 Social Media Events

Jumpwire Media has has a busy start to 2015 with no plans to slow down! We’ll be at some great social media events coming up in the spring, and would love to meet YOU and learn about your social media goals this year.

Come see us at any of the following upcoming digital broadcasting, blogging and social media events:

RAIN (Radio and Internet News) Summit
April 12th, 2015 in Las Vegas, NV

ShowStoppers NAB
April 12th, 2015 in Las Vegas, NV

NAB Show
April 11-16th, 2015 in Las Vegas, NV

NMX
April 13-16th, 2015 in Las Vegas, NV

CMW Radio Interactive: International Radio Summit
May 7-8, 2015 in Toronto, ON

At CMW, catch Gavin McGarry speaking as part of the Radio of the Future panel hosted by Alan Cross, on Thursday May 7, 2015 at 1:30pm

Stream Market
June 4-5, 2015 in Santa Monica, CA

At Stream Master, see Gavin on the panel Hitting the Moving Target: Financing and Monetization Strategies in the Digital Age (agenda coming soon!)

Whether you’ll be at these events or not, it’s going to be a big year in social. Let’s talk about your social media management and monetization goals!

Tweet us @JumpwireMedia, find us on Facebook or drop us an email; we’d love to hear from you.

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Social Media Chaos Podcast Feb 4: Do You Actually Need Social Media?

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Check Out Business Podcasts at Blog Talk Radio with Social Media Chaos on BlogTalkRadio

We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), “Do I actually need social media?” The short answer: you may not but your media brand absolutely does.

Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015

We discuss 8 examples of how media brands we work with are using social media today:
1) Industry credibility
2) Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
3) Data collection & analysis
4) New business & lead generation
5) Reinforcing your brand online
6) Audience feedback & engagement
7) Marketing opportunities & trend analysis
8) Employee recruitment & retention

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