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Social Video Ecosystem Guide, Apple Watch & Youtube’s Ad Free Subscription Sevices

Posted on by Jumpwire Media

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms http://mklnd.com/1G2LNZ1

1) Facebook is serving 4Billion views daily, Snapchat touts 2Billion daily views & Youtube has 100M hours of video watched daily

2) Vine is the only player in the space not to provide native advertising for video promotion

3) How networks count video views has come into question, for instance “muted autoplay” vs. “click to start”


Are you going to buy an Apple Watch? 97% of users satisfied http://bit.ly/1OrgoB2

1) The first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction
2)  Only 34% of Apple Watch buyers are profiled as “tech insiders” who are closely aligned with early adopter behavior
3) 53% are classified as “enthusiastic” non “techie” users who more closely resemble traits of the mainstream consumer market


YouTube Plans to Offer Ad-Free Paid Subscriptions, But Some Video Makers Aren’t Going Along With It http://on.wsj.com/1IhMFpk
1) CEO Susan Wojcicki says big publishers opting out of YouTube’s paid subscription service may be dropped altogether
2) This is causing some partners to hold out, however Partners representing more than 90% of time spent watching YouTube have signed up for the subscription service so far since last years announcement of the ad free subscription version
3) Youtube’s other subscription offering “Music Key” has been in limited beta since November and its main feature will be smartphone background listening


Room 99 – Jumpwire Beta Testing Area

Teamwork – Project Management

1)  Integration with Google Drive

2) Ability to tag & assign more than one person to a task

3) Mobile, browser & desktop versions available


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Snapchat ‘Discover’, The Top 10 Social Media Video Creators & Google’s New ‘Buy’ Button

Posted on by Jumpwire Media

Snapchat Redesign Puts Spotlight on ‘Discover’ News Portal http://on.wsj.com/1HzV4aq

1) You can now access via the “stories tab”, one swipe away from the camera

2) Previously confined to icons in stories tab and/or two swipes away from the camera

3) Snapchat’s 100M daily active users are now spending 6-9 minutes a day looking at the full-screen ads appearing between the articles & videos


Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram http://mklnd.com/1HzURnE

1) Buzzfeed: 83.5M views / 964K new followers and combined with BuzzFeedFood (#4) the property has 1.226 Billion views – nearly double at #2

2) At the #2 spot, TaylorSwiftVevo: 433M / 2.6M new followers

3) Other creators to make the list included the the WWE at #5 and YouTube personality PewDiePie at #10


That Google Buy Button is real http://bit.ly/1HP3mbF

1) Meant to reduce friction among mobile transactions

2) When Buy button is clicked from an ad, you are taken to a microsite hosted by Google but branded by the retailer with additional product search capabilities

3) 93% of all retail commerce still takes place in a physical environment, so Google is also introducing “Conversational Search” along with “Google Now Price Drop Card”


Room 99 – Jumpwire Beta Testing Area


1) Syncs with Google calendar & provides a URL/dashboard for simpler scheduling

2) Caledndly’s biggest strengths are its UI and fast setup.

3) The free version has “Powered by Calendly” branding, however, you can pay for customizable features


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15min Podcast on Community Moderation

Posted on by Jumpwire Media

During the podcast you can follow along with the main points by looking in the description.
Our main segment today is: How to moderate a social media community

Community Moderation Guidelines

1) Be friendly, helpful and informative
2) Moderate vs instigate
3) Let the crowd come to your defense
4) Allow for discussion, but remain neutral (see 1.)

Case study: https://www.facebook.com/MangaEntertainment
Community Moderation Strategies:

1)  As the brand page, ‘LIKE’ as many comments as possible when users leave them on a post; this validates the user + encourages more engagement.
a.  Avoid liking comments that are: abusive, threatening, personal attacks.
b.  Remember, a LIKE is not an agreement with or, support of, the comments content; it is merely acknowledging the fact that a comment was left and the user’s engagement has been noticed or acknowledged by the brand.
2)  When a post is shared, click on the ‘share’ arrow indicating how many shares were received. Skim the list of users who shared for influencers, or conversations/comments to like and engage with.
3)  When commenting, be friendly, helpful and informative. Provide a link to your site whenever possible.
4)  Moderate discussions versus instigate arguments; but try to nurture the conversation and keep it going by asking questions.
5)  Let the crowd come to your defense. You don’t need to be defensive; you can remain neutral and let your fans (who love your brand) engage with any negative comments.

Facebook Page Settings for Community Management:

1)  Profanity Filters: set to appropriate level for your brand
2)  Page Moderation: add a list of ‘banned words’ to the Page Moderation tool so they cannot be used on your page
3)  Visitor Posts: set to ‘review posts by other people before they are published to the Page’

NOTE: NEVER delete anything from the page:


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Mining Emoji Data, Facebook Video Algorithms vs. Youtube & Snapchat for B2B

Posted on by Jumpwire Media


There’s Data in Those Emojis — and Marketers Want to Mine Them http://bit.ly/1JZSBqN


Are Facebook’s algorithms killing YouTube? http://bit.ly/1D6dCuT


Can Snapchat work for B2B? http://bit.ly/1NUKdcR


Room 99 – Jumpwire Beta Testing Area



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Shift Happens: Facebook Splitting Ad Revenue w/ Video Partners & How to Grow Your Instagram Audience

Posted on by Jumpwire Media


Did You Know? Shift Happens: https://youtu.be/PcZg51Il9no



Facebook Unveils Video Revenue Share For Partners http://bit.ly/1f5Jwmc


10 Tactics to Grow Followers & Engagement On Instagram http://tnw.co/1LG4tQS



In Room 99 – Jumpwire Beta Testing


Screen Shot 2015-07-02 at 9.16.16 AM


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15 min Podcast: Building Social Media Engagement

Posted on by Jumpwire Media

This week we dive deep into the topic of social media engagement.

Specifically, around 3 key areas:

1. Why you should care about it

2. How to approach it

3. How to build it


But first….


Trifecta of Interesting (only 1 fecta this week):

1) Tinder’s New Verified Accounts. Why?  

– Blue verified symbol on top right hand (like twitter)

– Announced 26M matches happen on the platform everyday

– Leonardo DiCaprio & Hillary Duff rumored to be using

– No word on how the will be issuing verifications

– CEO Sean Rad hinted at this last year, on the heels of a redesign with Instagram support


MAIN SEGMENT: How to Build Engagement

Definition of ‘engage’ or ‘engagement’:
to get and keep someone’s attention, interest, etc in the state of being engaged, often through emotional involvement or commitment.

Jumpwire definition: any time a human being interacts with anything on the internet.


1) Why do we care about engagement in social media?

– Brand Top of Mind Awareness
– Brand Viral/WOM Reach
– Brand Data and KPI

NOTE: Social media is not for marketing it’s for building communities


2) How we approach engagement:

Engaging an audience is like initiating a conversation – not a one-time conversation, but a deep discussion or debate.

Creating content that encourages individuals to take an action through their media device.

It shouldn’t always be comfortable – controversy drives engagement, and there are playful ways to cultivate discussion.


3) How to generate engagement:

Media: Video, Photo, GIF, micro-video, slideshow, audio

Message: compelling language, clear/distinct voice, unbiased but with character

Call to Action: channel actions taken by users towards a specific end

Participation: reciprocate engagement and act as a role model for the users


Thanks for listen. Give us feedback on Linkedin Jumpwire Media or email us if you still do that – info@jumpwiremedia.com

Sign up for the Jumpwire mailing list here – eepurl.com/bpr9tT

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Social Media Seminar Recap From Our Free Lunch Friday

Posted on by Jumpwire Media


We had the largest Free Lunch Friday event at Real Office Center with over 50people this past Friday afternoon for Jumpwire Media’s Free Lunch Friday social media seminar in Santa Monica, CA.

Opening remarks by ROC’s Walter Grieves got the attendees revved up and ready to participate, while Gavin’s presentation was dynamic and persuasive, the Q&A was lively and the free lunch provided by Foodie Shares was superb!

The key topics Gavin covered were as follows:
1) Which social networks to focus on if you only have 30 minutes a day.
2) What key things you should be focusing on in each social network?
3) The top 3 questions you should ask your social media agency.

The packed house house responded to Gavin’s client success story of radio station WBLS-FM leveraging cultural insights in tandem with Facebook page data to create resonating content for its core fans. Notable companies in attendance were Lions Gate Films, FOXYahoo, and Little Village Films.

FREE SOCIAL MEDIA AUDIT DRAW: Stacy Waite (@stacywaite) was the winner of our free social media audit.

Opt-in to our weekly VIP newsletter here: http://eepurl.com/bpr9tT



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7 Apps Big w/ Teens, Snapchat vs Facebook, Instagram Search

Posted on by Jumpwire Media


7 Apps with Large Teen Fan Bases You Need to Know About: 


[InfoGraphic] It’s Snapchat and Facebook Messenger, Not Snapchat OR Facebook Messenger http://bit.ly/1RA8VQz

1) 72% of users who use Snapchat also use Facebook Messenger

2) Fostering a sense of user loyalty is a challenge as most users are active on around 5 chat apps

3) Half of snapchat users also use Wechat, WhatsApp and/or Skype


Instagram’s Overhauled Search: Real-Time instead of Real Bad http://wrd.cm/1KancEN



Room 99 – Jumpwire Beta Testing Area

Our initial tests of RivalIQ are going well so far. We really like it.

Rival IQ



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Buyable Pins, Youtube Gaming, Hashtag Emojis & Singing Machines

Posted on by Jumpwire Media


Pinterest’s New Buyable Pins Make it a Potent e-commerce Channel for Brands: http://bit.ly/1CpuI68



The Most Used Hashtag Emoji on Instagram is… http://bit.ly/1MwnWBo

1) The heart emoji

2) Individual emojis have been hashtagged more than 6.44M times

3) Runners up: Smiley Face with hearts emoji and the Kissy Face with hearts emoji

Screen Shot 2015-06-30 at 4.55.51 PM

Hands-on with Youtube Gaming – Google Built itself a Twitch Killer http://bit.ly/1R0L78g


Room 99 – Jumpwire Testing Area

Chirp App


Screen Shot 2015-06-30 at 4.58.26 PM




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Posted on by Jumpwire Media


3 MIN VIDEO: Apple WWDC: The Biggest Announcements
Apple music launches for $9.99 a month, ties in to iTunes & adds global radio station

– Side by side “split view” workflow in OS10, and Safari split view

– Apple Pay coming to Dunkin Donuts

– Swift (Apple’s coding platform) now open source to the developer community

Screen Shot 2015-06-30 at 4.27.39 PM

Introducing Kong – Mobile app for Animated Selfies: tcrn.ch/1GL4bl6

  1. Kong is a Group Messaging “meme machine”
  2. Like Snapchat, you can add text, emojis and filters to images
  3. Save moments as a GIF then share on social and/or SMS


Should your business be on Snapchat, Ello, Vine or other niche social networks?http://tnw.co/1MsNCyW

  1. Key items: time, resources, knowledge and audience
  2. Check your referral traffic: follow the social handles of the people who email you
  3. Reserve your brand name on all platforms


Room 99 – Jumpwire Beta Testing Lab

Jott Messanging App

Key Take Aways

  1. Works without a data plan
  2. Blowing up with Teens who are categorized as “heavy texters”
  3. Huge momentum with junior high schoolers who are less likely to have a smartphone


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