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Twitter Makes More Moves and a Social Media Exodus?

Posted on by Jumpwire Media

Twitter Just Got Easier to Follow.

With all of the negative news revolving around Twitter these days (shakeups and shenanigans), some positive platform changes could not have come at a better time.

What’s new?

Inline conversations!

Huh?

Glad you asked. Now when you click to view a conversation, it opens up a new window where you can follow it in sequential order. No more bouncing around looking for who replied with what and when, only to lose your place in the feed.

Check it out:

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What does this do for you?

If you’re doing social for your brand, live tweeting events just got easier. Engaging users and monitoring conversations should be a breeze. For “personality” brands, this feature will come in real handy for the ever popular AMAs (Ask Me Anything), where you engage users in a live Q&A session.

 

Social Media Exodus?

More and more recently brands have been disquieted over reports of how social media might be dying off. We’re here to tell you that social media isn’t dying – it’s evolving!

But I heard everyone’s leaving networks like Facebook and Twitter?

Some? Yes. Everyone? No.

Despite 11 Million users leaving Facebook since 2011, it still has the most members out of all the social networks. When we hear about these users leaving, what we are actually seeing is a transition from the larger networks to some of the more niche networks like Snapchat, Pinterest, or Messenger.

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What does this mean for you?

Your audience is still out there in the social sphere, but a little more spread out than it was a few years ago. Brands need to evolve and experiment with niche networks like Snapchat, Pinterest and Messenger, which are starting to show solutions for engaging users.

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The best way to start is right now on your own phone. Go to your app store, download that new app all the kids are talking about these days, and have some fun! If you have any questions about them, you know where to find us.

 

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Building Your 2016 Social Media Strategy

Posted on by Jumpwire Media

 

Is your social media strategy ready for 2016?

Whether you use an agency like Jumpwire Media or do your social in-house, we’ve got five key things to consider for your 2016 social media strategy.

Listen to our podcast for more ideas!

2016 SOCIAL MEDIA STRATEGY

 

PUBLISH MORE CONTENT

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Publishing content will become easier and there will be more high production content competing for attention. Facebook has already introduced the power editor for ads and various content management tools through the business manager, but instant articles herald a new era in media publishing on social platforms – particularly as Facebook woos media through features like Youtube’s content ID and integrated advertising options.

The key will be to publish great content and publish often, on Facebook: at least once every two hours. This is why many brands are turning to agencies to handle their social media content production, posting and management.

 

BE IN THE MOMENT
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Brands will take advantage of timely, trending, and breaking topics to make content more compelling. Forbes calls these ‘in-the-moment’ updates and they should dominate your content strategy. Try using streaming video, live Q&A and other real-time brand interaction tools.

 

 

SOCIAL SELLING, THE SMART WAY


Beyond the ‘buy’ button, brands can monetize their social audience through sponsorship or affiliate sales.Brands without a physical product to sell can convert users to join their audience (fan page, email list) which can also be monetized. Better yet, make your own merch without any overhead costs via Shopify/Merchify etc.

Most importantly, never treat social like a direct sales platform. Think of your audience as a focus group; ask them, “What do you want?” then create a conversion opportunity.

 

EMPLOYEE ADVOCACY

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Employee social advocacy programs have grown by 191% since 2013 according to Fast Company. This also creates a sense that employees are valued which helps in both recruitment & retention. Integrating authentic social media support from employees can jumpstart conversations and drive valuable leads, while building your brand on social. It also helps your staff feel valued and engaged, which is key for employee retention and recruitment.

At Jumpwire, we task our employees with all of our social media posts!

 

INSTAGRAM AND SNAPCHAT
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These two platforms require time and attention, but they are rapidly growing. Using strong visual content, these can be used to build highly engaged niche communities and interact with social influencers.

Instagram has rolled out new affordable advertising options and the natural ‘catalogue’ effect of the images creates a natural conversion channel. Snapchat on the other hand, is still quite expensive both in terms of advertising and resources.

It may be difficult for brands to take advantage of these platforms without a dedicated community manager, but both offer unique opportunities for audience segmentation.

Looking for more ideas around 2016 planning? Check out our podcast!

soundcloud      LISTEN: BUILDING YOUR 2016 SOCIAL STRATEGY

 

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The Tools We Use to Run Jumpwire

Posted on by Jumpwire Media

The Tools We Use to Run Jumpwire

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Podcast on Facebook Ads

Posted on by Jumpwire Media

During the podcast you can follow along with the main points by looking in the description.

Our main segment today is: How to really use Facebook Ads?

1. To drive more valuable likes to your page using demo and psychographic targeting
2. To create lasting reach over time (vs boosting)
3. To drive actions and collect meaningful data

Two typical questions:
ONE >> Who on Facebook are we supposed to target?
– Ask, what are the personas for your ideal fans/customers?
– All the typical targeting method apply on Facebook ads, and then some
Psychographic and behavioural targeting is really rich on Facebook, so you can reach more specific fan/customer profiles

TWO >> When targeting, how big or small of a potential audience do you want?
– Depends on your budget and targeting; it’s difficult to tell how much is ‘enough’
– Given large number of Facebook daily active users, targeting 1,000,000 or more is not usual.
– You can also split ad sets to create smaller target audiences.

3 Reasons Why We Use Facebook Ads

1) To drive more valuable likes to your page using demo and psychographic targeting

_Demo: you can target right down to your address/zip code and set a radius, great for events, local businesses
-parents and life events also interesting targeting
_Behavior
– this includes purchasing behaviors
_Interest
-you can also select which brands people have an affinity to under interests

2) To build page likes, which creates lasting reach over time

instead of boosting = short term gain
run ads to drive page likes = long term gain

3) To drive actions and collect meaningful data

– you can use your email list, phone numbers, Facebook user IDs to target users on Facebook. You can also use tracking pixels to create lists of people who visit your website.
– you can use Facebook’s conversion pixels to track which ads lead to conversions, AND re-target those users for re-marketing campaigns
even the basic reporting tools will tell you a lot, and you can benchmark over time

Data Points
Page like Cost:
US $1 per like or less in targeted campaigns
CAN/AUS/UK $2 per like of less in targeted campaigns

Ad Relevance score of 3 or better:
A rating of 1 to 10 based on how your audience is responding to your ad.
Note: only calculated after your ad receives more than 500 impressions.

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Top Takeaways from #Vidcon2015, Snapchat Analytics & Slack App Tips

Posted on by Jumpwire Media

Top 9 takeaways from VidCon2015:http://bit.ly/1KDVttE

1. When posting to Facebook, use a mobile device & not your desktop so you are recognized as a real human by the algorithm

2. In order to effectively engage on Facebook you need to post at a high frequency, 80+ posts daily is recommended

3. Always A/B test your thumbnail and remember that growing your social audience is an evolution 

P.S. pay special attention to #6 😉 

Print

A Primer on Snapchat Analytics: http://buff.ly/1fJkpVO

1. “Story Metrics” help understand the creative performance of your content.

2. Go beyond measuring views with “Story Consumption Metrics”; average views per snap, drop-offs, completion % & estimated time view

3. “Snap Blasts” are when a snapper sends a string of multiple mixed posts in under an hour (drawings, videos, images & photos) 

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11 Useful Tips for Getting the Most out of Slack: http://bit.ly/1h9nXBT

1. Use stars to create an instant to-do list 

2. Integrate Google Hangouts from within a channel by simply typing the command /hangout 

3.  Setup Google Docs integration & the file contents themselves will be indexed and searchable within Slack

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Room 99 – Jumpwire Beta Testing Area
Cyfe – all-in-one dashboard app

1. Monitor your entire business from one dashboard system: social media, analytics, marketing, sales, support & infrastructure

2. Manage multiple departments, clients & projects using dashboards

3. Pull in data from all your third party apps like Google, Facebook, Mailchimp or create custom widgets to securely display all of your data

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Social Video Ecosystem Guide, Apple Watch & Youtube’s Ad Free Subscription Sevices

Posted on by Jumpwire Media

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms http://mklnd.com/1G2LNZ1

1) Facebook is serving 4Billion views daily, Snapchat touts 2Billion daily views & Youtube has 100M hours of video watched daily

2) Vine is the only player in the space not to provide native advertising for video promotion

3) How networks count video views has come into question, for instance “muted autoplay” vs. “click to start”

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Are you going to buy an Apple Watch? 97% of users satisfied http://bit.ly/1OrgoB2

1) The first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction
2)  Only 34% of Apple Watch buyers are profiled as “tech insiders” who are closely aligned with early adopter behavior
3) 53% are classified as “enthusiastic” non “techie” users who more closely resemble traits of the mainstream consumer market

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YouTube Plans to Offer Ad-Free Paid Subscriptions, But Some Video Makers Aren’t Going Along With It http://on.wsj.com/1IhMFpk
1) CEO Susan Wojcicki says big publishers opting out of YouTube’s paid subscription service may be dropped altogether
2) This is causing some partners to hold out, however Partners representing more than 90% of time spent watching YouTube have signed up for the subscription service so far since last years announcement of the ad free subscription version
3) Youtube’s other subscription offering “Music Key” has been in limited beta since November and its main feature will be smartphone background listening

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Room 99 – Jumpwire Beta Testing Area

Teamwork – Project Management

1)  Integration with Google Drive

2) Ability to tag & assign more than one person to a task

3) Mobile, browser & desktop versions available

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Snapchat ‘Discover’, The Top 10 Social Media Video Creators & Google’s New ‘Buy’ Button

Posted on by Jumpwire Media

Snapchat Redesign Puts Spotlight on ‘Discover’ News Portal http://on.wsj.com/1HzV4aq

1) You can now access via the “stories tab”, one swipe away from the camera

2) Previously confined to icons in stories tab and/or two swipes away from the camera

3) Snapchat’s 100M daily active users are now spending 6-9 minutes a day looking at the full-screen ads appearing between the articles & videos

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Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram http://mklnd.com/1HzURnE

1) Buzzfeed: 83.5M views / 964K new followers and combined with BuzzFeedFood (#4) the property has 1.226 Billion views – nearly double at #2

2) At the #2 spot, TaylorSwiftVevo: 433M / 2.6M new followers

3) Other creators to make the list included the the WWE at #5 and YouTube personality PewDiePie at #10

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That Google Buy Button is real http://bit.ly/1HP3mbF

1) Meant to reduce friction among mobile transactions

2) When Buy button is clicked from an ad, you are taken to a microsite hosted by Google but branded by the retailer with additional product search capabilities

3) 93% of all retail commerce still takes place in a physical environment, so Google is also introducing “Conversational Search” along with “Google Now Price Drop Card”

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Room 99 – Jumpwire Beta Testing Area

Calendly

1) Syncs with Google calendar & provides a URL/dashboard for simpler scheduling

2) Caledndly’s biggest strengths are its UI and fast setup.

3) The free version has “Powered by Calendly” branding, however, you can pay for customizable features

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15min Podcast on Community Moderation

Posted on by Jumpwire Media

During the podcast you can follow along with the main points by looking in the description.
Our main segment today is: How to moderate a social media community

Community Moderation Guidelines

1) Be friendly, helpful and informative
2) Moderate vs instigate
3) Let the crowd come to your defense
4) Allow for discussion, but remain neutral (see 1.)

Case study: https://www.facebook.com/MangaEntertainment
Community Moderation Strategies:

1)  As the brand page, ‘LIKE’ as many comments as possible when users leave them on a post; this validates the user + encourages more engagement.
a.  Avoid liking comments that are: abusive, threatening, personal attacks.
b.  Remember, a LIKE is not an agreement with or, support of, the comments content; it is merely acknowledging the fact that a comment was left and the user’s engagement has been noticed or acknowledged by the brand.
2)  When a post is shared, click on the ‘share’ arrow indicating how many shares were received. Skim the list of users who shared for influencers, or conversations/comments to like and engage with.
3)  When commenting, be friendly, helpful and informative. Provide a link to your site whenever possible.
4)  Moderate discussions versus instigate arguments; but try to nurture the conversation and keep it going by asking questions.
5)  Let the crowd come to your defense. You don’t need to be defensive; you can remain neutral and let your fans (who love your brand) engage with any negative comments.

Facebook Page Settings for Community Management:

1)  Profanity Filters: set to appropriate level for your brand
2)  Page Moderation: add a list of ‘banned words’ to the Page Moderation tool so they cannot be used on your page
3)  Visitor Posts: set to ‘review posts by other people before they are published to the Page’

NOTE: NEVER delete anything from the page:

 

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Mining Emoji Data, Facebook Video Algorithms vs. Youtube & Snapchat for B2B

Posted on by Jumpwire Media

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There’s Data in Those Emojis — and Marketers Want to Mine Them http://bit.ly/1JZSBqN

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Are Facebook’s algorithms killing YouTube? http://bit.ly/1D6dCuT

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Can Snapchat work for B2B? http://bit.ly/1NUKdcR

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Room 99 – Jumpwire Beta Testing Area

RelateIQ:

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Shift Happens: Facebook Splitting Ad Revenue w/ Video Partners & How to Grow Your Instagram Audience

Posted on by Jumpwire Media

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Did You Know? Shift Happens: https://youtu.be/PcZg51Il9no

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Facebook Unveils Video Revenue Share For Partners http://bit.ly/1f5Jwmc

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10 Tactics to Grow Followers & Engagement On Instagram http://tnw.co/1LG4tQS

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In Room 99 – Jumpwire Beta Testing

Nimble

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