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Speaking with the Educators

Posted on by Jumpwire Media

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I was invited to keynote at the Broadcast Educators Association of Canada conference last week up in Niagara Canada.

I was speaking on how to build cross platform content with a focus on skills we need from students coming out of media programs at colleges.  I had 90 minutes.

Before I hit the stage at 9AM we had a great discussion at our breakfast table where I learned a lot about what the students of today want from a media program:

1) All of the colleges said their film programs where filled to capacity some with waiting lists.

2) Although most of what the students learn is available online via Youtube or on blogs many of them want a set curriculum to follow and someone to teach them.

3) Many of the students wanted jobs in the traditional media space (TV & Radio). I thought they would be more interested in the digital space.

We also had a discussion about whether or not Blackberry was still considered a smart phone (I said no due to the lack of apps) and if students should be required to upgrade if they had one.  Not everyone was convinced about the upgrade but I did mention that we do not hire people at Jumpwire if their main phone is a Blackberry as it is a very effective platform for email but not much else.

After breakfast we all headed to the conference center where I delivered my keynote.  I shared some background on Jumpwire as well as slides from presentations I have given around the world. There was  also lots of great questions and discussions during my keynote but these were some of my main points.

1) Students need to understand the data created around content (Facebook Insights, Youtube Analytics) and how to use that data to develop meaningful insights and build more effective content.  I showed everyone how we use real time data software like Chartbeat to find out what content web audiences are spending time on.   I spent some time on Facebook Insights pointing out that via their own college Facebook pages there was lots of free data on their students and alumni that they could use to build more effective content.

2) The  importance of understanding how Facebook works both technically and as a content amplifier.  Amplification strategies need to be Facebook first but not Facebook only.  We have found across our media clients that Facebook has a wider mass audience of everyday people while Twitter is more niche usually media people speaking with other media people. This is not always the case but generally.

3)  Knowing how to code in HTML and CSS was something that some of the colleges are offering but it was not mandatory.  I felt that students needed to spend  more time on coding.

4) Having the freshmen classes create the daily content for the colleges social media ecosystem.  They would be trained and monitored by the second year students ensuring that everyone leaving the college would have had hands on experience with social media in a business environment.

5) There was a great question and the discussion about the role of traditional journalism and how it is beginning to morph.  There was some concern that, with rise of social media,  journalists are being asked to be marketers, of not only their own content, but advertising content as well.

6) Using effective communication tools like instant messaging to make the students and businesses more effective. At Jumpwire we are trying reduce our email communication by 50% month on month using instant messaging platforms like Skype or the chat function on Google hangouts. We mostly use Skype for IM as it allows us to create group IM chats quickly and most of our clients have accounts that they have used in their personal lives requiring less training.

I offered up some books that I thought every media student should read:

The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies

The Facebook Effect: The Inside Story of the Company That is Connecting the World
by David Kirkpatrick

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time by David A. Vise

Overall, it was an interesting morning of learning for me.  I will try and gather up some of main points that audience members took away and felt important to add them here.

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Keynote at the Country Radio Seminar 2014

Posted on by Jumpwire Media

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I was invited by Andy Denmark of United Radio to deliver the keynote speech at this years Country Radio Seminar in Nashville, TN. I called my presentation: 11 Reasons Why Social Media Could Save The Radio Business.

I discovered the country radio sector of the business is a tight knit group of people who are, well, really, really nice.

Things I learned:

1) Country is one of biggest radio formats in America
2) There is a trend away from female solo artists (they are now part of bands) while young male artists are on the rise.
3) The large cowboy hat, that most male country artists used to wear, is being replaced by ball caps (mostly on backwards).

All Access Radio blog did a short piece highlighting some of my main points - http://bit.ly/1l4O8J0

Here is a video overview of my presentation:

 

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Jumpwire opens office in LA

Posted on by Jumpwire Media

I am excited to announce that we are opening our Los Angeles office this week. We said goodbye to our Toronto office a couple of weeks ago and we left our New York office in September. We have decided to move our operations out to Los Angeles, however, Jumpwire will still have consultants and clients in Toronto and New York.

We decided on LA for a number of reasons but our two main ones were:

1) As webvideo becomes more commercially viable there is considerable amounts of venture capital money being invested in start ups located in LA that focus on content. As our clients are mainly media content companies we feel it makes sense to be located where much of the best content in the world is produced.

2) LA is closer to Asia and the east is booming economically. We feel Jumpwire needs a stronger connection with the Asian media markets and LA is a shorter flight than from New York or Toronto.

Below is the press release that went out today about the move.

Hope to see you all in LA LA land.

Gavin

For Immediate Release

JUMPWIRE MEDIA EXPANDS WITH OPENING OF LA OFFICE

Toronto/New York – November 18, 2013 – Jumpwire Media, a leading crossmedia company specializing in brand strategies for the media industry, has opened an LA office to significantly expand their service in the U.S.   Co-founded by well-known digital media strategist Gavin McGarry and Executive Producer Jennifer Harkness,  Jumpwire Media is known for its expertise in building audience for media brands by using Jumpwire’s distinct “crossmedia marketing ecosystem” that utilizes crowd dynamics through webvideo, meetups, mobile integration, social media, and real time analytics.

“Jumpwire has a single-minded focus on achieving measurable results for our clients. We have spent the last four years thoroughly testing our system in both the U.S. and Canada, including the isolation of our efforts from existing advertising and marketing campaigns.   We’ve proven that our crossmedia marketing ecosystem drives growth in audience and revenue and LA offers us a new opportunity to market these services,” said Gavin McGarry, co-founder and CEO of Jumpwire.

Jumpwire’s unique approach starts with a thorough audit and analysis of the brand’s market profile, competitive position and social media presence, followed by the creation of a comprehensive cross-platform strategy which includes implementation and staff training.

Jumpwire Media has positioned itself as a leader in the marketing industry by successfully partnering with prominent media and entertainment companies including AMC Networks, Morris Publications, Discovery Communications in the U.S. and leading Canadian companies including Astral Radio, Corus Entertainment, Hollywood Suite and CBC Radio. 

Both McGarry and Harkness will spend most of their time in LA while maintaining close ties with their Toronto and New York partners.

For more information about Jumpwire Media visit www.jumpwiremedia.com or follow them on Facebook and Twitter.

About Jumpwire Media

Jumpwire Media builds and executes revenue-generating strategies leveraging expertise in emerging media.  The company’s expertise spreads across media content creation, distribution and production across all platforms including  mobile, web video, television, radio, online, print and gaming.  With offices in Toronto, New York and LA, Jumpwire delivers innovative and effective media and marketing strategies to Fortune 500 and SME clients from countries all over the world including USA, Russia, India, South Africa, Australia, United Kingdom and Canada.

For Further Information:

 Mary Powers, MPowers Communication, mpowers@mpowers.ca

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Six Questions with Gavin McGarry

Posted on by Jumpwire Media

By cmarcucci on Aug, 27 2013

Position: President

Location: New York

Place of Birth: Hospital

Date of Birth: Spring when flowers bloom

Spouse/Kid/Personal info:  A wife who would like me to work less.

College: Western

Favorite band or artist: The Police

Favorite movies: Star Wars, Gallipoli, anything animated

Favorite books: Anything by Fredrick Forsyth or Sir Arthur Conan Doyle

Sports Team Preferences:  Arsenal FC, Toronto Blue Jays, New York Giants

Hobbies/Passions: Drummer since I was 7, anything tech/geek related

Causes/Charities: organic food movement

Questions:

1. How did you get started in the business?

At college I did a morning radio show that was picked up in the local papers and I created a weekly TV show. I sent a tape of the show to the head of a TV network and he hired me.  I had to finish college in another city.

2. Tells us about your company.

Fast Company magazine voted us one of the top 10 most innovative companies in media. We help media companies understand and navigate all the constant change.  We are constantly looking for new ways to help traditional media brands build and monetize audiences on new platforms.

3. How can traditional media monetize social media?

Like Mark Zuckerberg did with Facebook, media CEOs need to invest in building their social media audiences then monetizing them.  I meet many CEOs who want to monetize while they build the audience.  The best strategy is to get really good at engaging with your current audience across social media platforms, learn their patterns, then look for ways to monetize that audience in new ways.

4. How should radio use social media to drive ratings?

Social media is all about engagement.  Increasing the Likes on your Facebook page is not enough. I would prefer to have only 10,000 likes but have those people engaging with the brand daily or hourly.  That is how we build our crossmedia ecosystems that many radio, TV and publishing groups currently implement.

5. What will the radio and broadcast television industries look like in five years in terms of audience and usage?

The audience will heavily fragmented and the usage will be enormous.  How audiences discover your brand will become extremely important.  The question will be why does the audience need your brand. Real time content creation via data feedback and tracking will become most important part of determining where your crowd is going and what is relevant to them.  Staying in front of your audiences will be one of the most challenging parts of running a media company as there will be so much choice.

6. Is there any question you’d like to answer that we forgot to ask?

What is it like to use Google Glass? I am currently one of the testers for Google Glass and I think there is a massive opportunity for media companies as curators of content.  When I have my Glass on I have so much choice that I have noticed I am beginning to focus on one or two brands that really provide excellent relevant content consistently.

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Twitter Analytics, Vizify’s Twitter Video and Foursqure’s Time Machine

Posted on by Jumpwire Media

More and more companies are giving out free analytics tools.  Twitter is the latest to launch one, allowing anyone to have deep analytics about their followers, and their performance.

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For more information about Twitter Analytics, read this article from thenextweb.com.

Vizify has partnered with Twitter to create a quick, automatic video of your Twitter and Vine activity. Make yours here.

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Foursquare has partnered with Samsung to build an interactive time map, that maps out all of your foursquare activity over time. It’s neat and a bit creepy. Check it out here.

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Follow us on twitter @jumpwiremedia

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YouTube Comedy Week… or just another week in YouTube

Posted on by Jumpwire Media

Last week YouTube had “a week of dedicated programming that includes live performances, new episodes from popular YouTube comedy channels, curated top ten lists from comedy stars and more.”

There were hundreds of videos created and featured throughout the week, generating millions of views, likes, comments and shares. That being said, Comedy Week suffered in views and engagement, as it was the first time YouTube has done this event.

Here are some of the featured YouTube talent:YouTube Comedy Week Talent

Below are some blogger and press articles about the week:

Jeff Klima from newmediarockstars.com says “YouTube Comedy Week was a total bust.”

http://bit.ly/10y3StG

KQED’s Emily Eifler calls YouTube Comedy Week “a mixed bag”.

http://bit.ly/15mnNLO

For more information on Comedy Week, check out this article from Collider.com
http://bit.ly/ZgL7K9

Featured videos from YouTube Comedy Week as selected by Google:

An actual conversation with a 2 year girl and her father, as re-enacted by 2 full-grown men.

What kind of Asian are you?

YouTubers React to Try to Watch This Without Laughing or Grinning.

Epic Rap Battles of History News with Teddy Roosevelt 2.

“The Internship” stars Owen Wilson & Vince Vaughn search for their next big roles in this sketch.

Learn the Master Sales Techniques with Jerry Prastis including the most difficult one of them all: the cold call.

The Big Live Comedy Show – YouTube Comedy Week Highlights:

Watch as Comedy Week kicks off with an all-star show featuring live performances and video debuts from some of the top names in comedy!

Justin Willman performs his unique brand of magic.

The Lonely Island perform their song “Spring Break Anthem,” featuring T-Pain.

Hunter March was at YouTube’s Big Live Comedy Show talking to all your favorite comedians and YouTubers including Daily Grace, Tobuscus, Smosh, and Key of Awesome!

Watch more of the biggest comedy week videos here:
http://bit.ly/1163yi9

 

Follow us on twitter @dylandubeau and @jumpwiremedia

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Speaker Series: Wearable Tech and Favorite Apps

Posted on by Jumpwire Media

Last night we hosted our bi-monthly Speaker Series.

Speaker Series

We asked the audience what some of their favourite apps or digital tools were. This is the list:

Buffer makes scheduling your posts fast and easy.
Rapportive shows you rich contact profiles within Gmail.
Xyo
is a great tool for seeing app ratings, reviews and data at a glance.
Distimo is best for getting in depth analytics for apps across all platforms.
App Annie is excellent for tracking your app’s ratings, rankings and sales.
PageRank Status easily tells you how popular a website is. If you’re a PR person, this is a great tool for checking the popularity of a website.
Wappalyzer identifies what software was used to build a website.
Sleepyti.me is a cool tool for calculating your REM sleep cycle, and how to optimize your sleep around that schedule.
123D allows you to easily turn your photos into digital models, that you can 3D print.
4D printing allows for your printed objects to take form after they have been printed.
User Agent Switcher is a tool that let’s you switch browser interfaces within a single browser.
Zillow is Pinterest for home renovations and includes price estimates.
Starbuck’s Mobile App makes paying from your phone easy.
Zombies, Run! is an iOS running app that places you in a zombie-filled world in which you must escape zombies, turning the exercise into a game.

At last night’s Speaker Series event Sameera Banduk from Thalmic Labs spoke to us about the MYO. Below are the videos that were shown during the presentation:

If you are new to wearable tech, here is a video outlining some of the many possibilities.

Get your tickets to Jumpwire Media’s Crossmedia Banff in September 2013.

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Crossmedia Banff is a showcase of 40 of the most innovative companies and creators in motion, mobile, marketing, publishing and games.

Follow us on twitter @dylandubeau and @jumpwiremedia

 

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Has Nike+ FuelBand changed Jumpwire Media?

Posted on by Jumpwire Media

It’s been 3 months since everyone at Jumpwire Media started using Nike+ FuelBand. Now the question is, are we all in better shape because we’ve been tracking our movement, or are we all just more aware of the fact that we are not very active?

Let’s dive into the data.

I’ll preface this data by saying that we all at Jumpwire are your typical office workers, we spend 10+ hours a day sitting in an office, working on computers and most of our activity comes from commuting to and from work.

Here’s what a month with Nike+ FuelBand looks like for me, a 18-24 year old male.

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I hit my goal of 2,000 Nike Fuel a mere 6 times in the month.  You’ll notice that generally my activity tends to trend downward during the workweek, and it picks up somewhat on the weekends.

But how does this stack up against other 18-24 year old males, and other Nike+ FuelBand users?
This graph shows my average daily Nike Fuel compared to other 18-24 year old males and all Nike Fuel users.Screen Shot 2013-05-17 at 4.50.22 PM
This isn’t a great representation of my daily averages, as I may have under performed this week.  If I replace my Nike Fuel here with my average to date, will I still under perform against the competition?

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Yes, I do. My daily average Nike Fuel is 1,559 compared to 2,200 for the average 18-24 year old male.

The big problem- from a data perspective- with Nike Fuel, is that there is no way to compare specific demographics. Am I under performing in my demographic because I’m being compared to athletes? How do I stack up against other office workers?

This brings us back to the original question, has my activity trended upward since using Nike+ FuelBand, or has it only served as a reminder that I’m not very active?

Unfortunately, my activity hasn’t changed. Throughout everyone at the office, no one has made a life style change to become more active because of the Nike+ FuelBand. It comes back to the fact that if you work in a standard office, you have to be infront of a screen for 8+ hours a day and no little tracking band will change that fact.

However, there are a few small and easy lifestyle changes you can make to be more active during the work day, and to bump up that Nike+ FuelBand score:

1. Have you ever watched the West Wing? Remember how all their meetings happened while walking? Implementing walking meetings can help get your blood flowing during the day.
2. In a similar vein, try having off site meetings that you have to walk to.
3. Don’t go to the coffee shop across the street, instead go to the one 5 blocks away.
4. Install walking desks in your office. They are comfortable, quiet, and a great way to keep working and walking. New York Times best selling Author and YouTuber, John Green, is writing his new book almost entirely from his walking desk

We are in the very early stages of the wearable tech wave, but hopefully we will start seeing more and more solutions to eliminate sitting from our working lives.

If you’re interested in wearable tech, come to our bi-monthly speaker series on May 23rd, 2013, featuring Sameera Banduk of Thalmic Labs. Get tickets here.

For more information on how important walking is to living a healthy life, click here for Wired’s article calling sitting the new smoking.

 

- @dylandubeau

 

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The Four Different Moms You’ll See Using Phones

Posted on by Jumpwire Media

Mother’s Day is right around the corner. Don’t forget to show your appreciation by doing something nice for her. Do any of these sound like your mother?

iPhone Mom

The iPhone Mom
She has more friends than you on Facebook and more followers on Twitter.
This Mom thinks mommy bloggers are silly, but that’s totally what she is.
She goes to the gym, and could totally kick your ass.
Her phone password is 1234, doesn’t know how to add contacts and still uses abbreviations while texting- a carry over from her feature phone days.
She may not be the most tech savvy mom, but she sure looks cool.

The Android Mom

The Android Mom
This tech savvy mom knows more about her phone than you know about Halo. Come to think of it, she probably knows more about Halo than you do.
She can be found at the park watching her favourite episode of Battlestar Galactica, or video chatting with her hubby while having a mocha latte from a hole-in-the-wall coffee joint you’ve never heard of.
She may know how to use Google Wallet, and what Cylons are, but her cookies are terrible.

The Blackberry Mom

The Blackberry Mom
She works at a big company, and they’ve given her a blackberry. She thinks she’s witty when she calls it a ‘crackberry’, but she’s not- because blackberries suck.
After many fights with her husband, she never answers her email on the weekends. Every other waking moment, however, is spent tapping away at the physical keyboard that for some reason still exists on her blackberry.
She knows email way better than you do, but is still unsure why you keep changing the Google logo.

 

The Feature Phone Mom

The Feature Phone Mom
Its 2013 and she has just learned how to text. She uses abbreviations to shave milliseconds off her day. Unfortunately, it requires you to spend minutes trying to decipher the gibberish she sends you.
She calls you over all the time to fix her computer, which it turns out, is always unplugged. She is the kind of person who unplugs her computer, she says its to save power, but you know the truth- that she doesn’t know how to shut it down properly.

Share this with a friend if any of these sound like your mother.

Have a lovely Mother’s Day.

@dylandubeau

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Mobile Speakers, Best Apps and Glass – Jumpwire Media’s Industry Insight

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Last night we hosted our bi-monthly Speaker Series, where we asked the audience what their favourite app was. Here are some of our favourites:

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Organize everything in your life with Trello.

Trello is a great tool for organizing your life, and the lives of the people around you. The interface is responsive, intuitive and easy to learn. To me it screams ‘Pinterest for Productivity’. Here’s a demo:

I’ll be testing it for the next couple weeks, so be sure to follow me on Twitter for updates.

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Qwiki turns your photos and videos into beautiful stories.

I’ve always had a ton of photos and videos on my iPhone that just sort of sit there. What Qwiki does is takes your photos and videos, mixes in your music, and turns them into beautiful slideshows that you can share with your friends. It’s the perfect addition if you just returned from a vacation.

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Do you have trouble waking up in the morning?

I have a bad case of hitting the snooze button and falling back asleep, that’s why I love Wake n Shake. When your alarm goes off, the only way to shut it off is shaking it for 30 seconds.. To help curb that rude awakening, the app has a cute alarm clock mascot that is active when you are, intuitive controls, red display for easy reading at night and even a gameification system that allows you to compete against your friends. The only downside is you have to have it open all night with your auto-lock off. Definitely a must-download. Here’s a video:

 

The event was hosted by our leader, Gavin McGarry, and featured the beautiful minds of Salome Sallehy and Chris Eben. Watch the event here:

 

Watch this now.

This wonderfully brilliant video pokes the oligopolous bear that is sub par, over priced cable and internet services we are getting. Unless of course you live in Kansas City, in which case the world envies you and your Google Fiber.

 

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Speaking of Google, our leader, Gavin McGarry has been invited to be a Google Glass Explorer.

We are all very excited at Jumpwire HQ, as it means we will all be testing out Google Glass sooner than we had hoped.

 

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Last week we all picked up Nike Fuelbands in the office and have been competing all week for the highest score.

Here’s an update:

1. Devin: 16,130
2. Caroline: 12,763
3. Alessandra: 11,041
4. Dylan: 10,994
5. Jon: 8,877
For daily updates, look for the #JumpFuel hashtag on Twitter.

 

-@dylandubeau

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