SXSW Round-up: Day 1March 10, 2012
by Gavin McGarry
When I got on the plane from NYC to Austin, bound for SXSW Interactive, I knew I was going to a tech conference seeing row-upon-row of quiet bowed heads staring at screens. The best part was after the crew asked everyone to turn off their ‘electronic devices’ (for the 10th time) conversation erupted.
I sat beside Irish Minister of Research & Innovation Sean Sherlock. We had a great discussion about piracy, intellectual property, and SOPA. We chuckled together as he told me how 20-year-olds hacked his website and created an online campaign against him when he introduced the “Irish SOPA” bill into parliment. He’s 39. Poor old guy
I overheard or consumed the following tidbits on Day 1:
- Good article by the New York Times on trends at SXSW this year – Social discovery, Localness, and Find My Friends.
- OH: “It’s raining at South By this weekend. Do you have the Uber app? No? Get it. Like now.” Uber is trying to reinvent the taxi business around the world using tech.
- At South By it’s all about the parties. Our PR agency, Miller PR, invited me to the webvideo portal Daily Motion party put on in conjunction with custom gaming PCs Alienware that was packed with people lined up outside when we left. I went to the celebrity branding company Eqal’s party at the Ranch with the UK boys from multiplatform tv production company East London Productions. The floor had a layer of water and the crowd was 75% geek millionaires and 25% attractive models who were clearly paid to be there. Day 1 over.
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